Augmented reality apps encourage exploration and fitness simultaneously
Trend - Apps that manipulate and gamify users' surroundings are increasingly focusing on adventure merged with fitness. These augmented reality workout apps give consumers the opportunity to explore surroundings in a way that's both playful and that prioritizes health.
Insight - As consumers look for new ways to keep themselves entertained and healthy, virtual fitness is an important alternative for those who don't enjoy or cannot afford gyms and fitness classes. Turning to virtual-powered exercise gives consumers more autonomy over their personal workout routines, and allows them to maintain the motivation they may eventually lose in the gym.
Insight - As consumers look for new ways to keep themselves entertained and healthy, virtual fitness is an important alternative for those who don't enjoy or cannot afford gyms and fitness classes. Turning to virtual-powered exercise gives consumers more autonomy over their personal workout routines, and allows them to maintain the motivation they may eventually lose in the gym.
Workshop Question - How is your brand offering experiences that keep consumers committed to their goals?
Trend Themes
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AR Fitness Apps — The trend of virtual-powered exercise gives consumers more autonomy over their personal workout routines and encourages them to explore surroundings in a way that's both playful and prioritizes health.
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Multiplayer AR Music Apps — Creating augmented reality experiences that allow users to enter virtual worlds and enjoy music while sharing the experience with others offers new opportunities for music industry business professionals.
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Competitive Athletic Performance Apps — Healthy competition through fitness apps that allow users to generate virtual replays from their sessions and easily compare performance against their friends is an avenue for business professionals in the sports industry.
Industry Implications
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Fitness — The trend of virtual-powered exercise is disrupting the traditional gym industry and creating opportunities for alternative solutions that prioritize health and personal autonomy.
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Gaming — Augmented reality games and apps present opportunities for the gaming industry to create unique and immersive experiences for users that blend gameplay with real-world exploration.
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Sports — Athletic performance apps that encourage healthy competition and offer advanced analytical data to users are creating opportunities for businesses in the sports industry to provide personalized training and coaching services.
