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Upcycled Sweetener

Brands are launching sugar alternatives that repurpose food waste

Trend - Brands are launching sugar alternatives made from upcycled products such as cocoa shells, apples, pears, and dates to sweeten food and beverages—which typically end up in landfills. These offerings come in both liquid and granular formats to suit a variety of needs.

Insight - Eco-conscious consumers have become aware—and concerned—with the staggering amount of food waste taking place across the globe. This demographic is conscious of how their consumption habits impact the environment, and in an effort to reduce their carbon footprint, they are turning to brands that offer upcycled products to mitigate the environmental impacts of food production.
Workshop Question - How can your brand empower consumers to be more eco-friendly?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
59,025 Total Clicks
Date Range:
Jun 19 — Feb 21
Trending:
Average
Consumer Insight Topics:

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