Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Sweetener
Brands are launching sugar alternatives that repurpose food waste.
3.7
Trend score
Trend
What is the Upcycled Sweetener trend?
Upcycled Sweetener: Brands are launching sugar alternatives made from upcycled products such as cocoa shells, apples, pears, and dates to sweeten food and beverages—which typically end up in landfills. These offerings come in both liquid and granular formats to suit a variety of needs.
Insight
The consumer insight behind the Upcycled Sweetener trend
Eco-conscious consumers have become aware—and concerned—with the staggering amount of food waste taking place across the globe. This demographic is conscious of how their consumption habits impact the environment, and in an effort to reduce their carbon footprint, they are turning to brands that offer upcycled products to mitigate the environmental impacts of food production.
Trend themes
Themes within the Upcycled Sweetener trend
Three behaviours holding the trend together01
Upcycled Sweeteners
Upcycling food waste to create healthy sweeteners and supplements, including those made from cocoa shells, apples, pears, and dates, satisfies eco-conscious consumers' desire to reduce their carbon footprint and encourages making more mindful consumption choices.
02
Food Waste-Based Sweeteners
Fooditive's zero-calorie sweetener, made from apples and pears with brown spots or unconventional colors, is a new and more environmentally sustainable alternative to natural and artificial sweeteners.
03
Naturally Sweetened Chocolate
Companies like Koa and Lindt are reducing waste and increasing value creation in cocoa-growing regions by using cocoa pulp powder as a natural sweetener option for chocolate bars.
Industry implications
What the Upcycled Sweetener trend means for industry
Where the trend changes the playbookFor
Food & Beverage industry
Upcycling food waste to create new, healthy products such as sweeteners directly addresses the consumers' environmental concerns while simultaneously encouraging the idea of mindful consumption that is inherent in our society.
For
Agricultural industry
Upcycling farm and food waste into products with high value application such as natural sweeteners and supplements builds a more sustainable future in agriculture.
For
Sustainability industry
Designing and developing new products that are not only healthy but also mitigate environmental damage from waste, provides a disruptive innovation opportunity for the sustainability industry.
Workshop question
How can your brand empower consumers to be more eco-friendly?
Trend signals
Trend signals for Upcycled Sweetener
Trend score 3.7 out of 10, from popularity 56%, activity 47%, freshness 9%.
Popularity56%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Sweetener trend
5 featured examples from Jun 21, 2019 to Feb 16, 2021CategoryEco
Upcycled Cocoa-Based Sweeteners
The Healy Group Debuted a Sugar Alternative Called PrimaFI Cocoa
The food manufacturing industry can explore opportunities for developing new products that utilize upcycled food waste and alternative sweeteners like PrimaFi Cocoa.
CategoryLifestyle
Food Waste-Based Sweeteners
Fooditive's Zero-Calorie Sweetener is Made from Apples & Pears
Food manufacturers can explore the production of zero-waste food products, such as sweeteners made from food waste, to tap into the growing demand for sustainable and eco-friendly…
CategoryLifestyle
Alternative Superfood Sweeteners
D'vash Organics' Sweeteners are Made with Dates & Sweet Potatoes
Disruptive innovation opportunity: Develop new sweetener products and diversify the sweetener market within the food and beverage industry.
CategoryTech
Closed Loop Agriculture
Comet Bio Upcycles Farm Waste into Healthy Sweeteners and Supplements
Comet Bio's upcycled sweeteners can be utilized by the food and beverage industry to create healthier products with reduced sugar content.
CategoryLifestyle
Naturally Sweetened Chocolate Bars
Koa and Lindt Created Bars Sweetened with Cocoa Pulp Powder
Chocolate industry can innovate their products by using alternative sweeteners like cocoa pulp powder.
