Those who love the taste of chocolate but are interested in mindful indulgence are gravitating towards naturally sweetened chocolate products. Lindt partnered with Swiss-Ghanaian startup Koa to create a chocolate bar that features a unique natural sweetener thanks to cocoa pulp powder.
Using this part of the cocoa pod helps to reduce waste and supply cocoa smallholders with more income. The startup is committed to increasing the value creation in cocoa-growing regions, all the while offering a sweet indulgence for consumers. The chocolate bars sweetened with cocoa pulp powder call attention to this unique feature of the product with packaging that shows an image of the cocoa pod itself.
Rather than going fully sugar-free, many chocolate lovers are opting for naturally sweetened confections that rely on simple, natural ingredients.