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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,638 more

Quarantine Mockery

Advertising that pokes fun at the pandemic is controversial but cathartic

Trend - Though controversial, poking fun at elements of quarantine is an advertising tactic consumers seem to react positively to. Campaigns, special-edition products, and even charitable organizations are employing this humor-forward approach to communicate authenticity.

Insight - In times of volatility, consumers find the ability to make light of a bad situation cathartic. This tactic is not something all consumers react positively to, but for some, it not only provides respite in times of crisis and chaos, but also communicates a sense of authenticity and therefore, much-needed comfort. This tactic will remain relevant beyond times of chaos for that very reason. It speaks to a new definition of authenticity that's more in line with social media communication.
Workshop Question - What is one part of your business consumers don't like? How could you lean into it to communicate authenticity?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
60,534 Total Clicks
Date Range:
Mar 20 — Jun 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

Social Distancing Headwear
Social Distancing Headwear
Burger King's Crown-Shaped Social Distance Hats Keep People Apart
Restaurants are just beginning to reopen their physical locations and in Germany, Burger King is on a mission to remind guests of the importance of keeping a few feet apart from others with social... MORE
Branded Quarantine Fort Campaigns
Branded Quarantine Fort Campaigns
IKEA's Quarantine Campaign Shows How to Make Furniture Forts
To help stave off the boredom many households are feeling during the COVID-19 lockdown, IKEA Russia debuted a quarantine campaign that shows users how to make fun furniture fort. The old-school... MORE
Bad Haircut Cookie Discounts
Bad Haircut Cookie Discounts
The Cookies for Quarantine Cuts Deal Gives Discounts for Bad Haircuts
In an effort to help consumers make the most of a bad situation, Insomnia Cookies has launched the hilarious ‘Cookies for Quarantine Cuts’ promo. With businesses closed and consumers... MORE
play_circle_filled DIY Toilet Paper Pranks
DIY Toilet Paper Pranks
Squatty Potty is Promoting 'Grow Your Own Toilet Paper' for April Fool's
As part of an April Fool’s toilet paper prank, Squatty Potty is claiming to have developed toilet paper seeds that let people grow their own toilet paper. The Toilet Paper Seeds is touted as a &... MORE
Cheeky Toilet Paper Shortage Solutions
Cheeky Toilet Paper Shortage Solutions
NT News Leaves Eight Blank Pages to Help Those in Dire Need
Many supermarkets around the world have experienced a toilet paper shortage in March 2020 due to the current health crisis and some businesses are taking this as an opportunity to give their... MORE

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