IKEA's Quarantine Campaign Shows How to Make Furniture Forts
Grace Mahas — May 14, 2020 — Art & Design
References: brandsynario & adweek
To help stave off the boredom many households are feeling during the COVID-19 lockdown, IKEA Russia debuted a quarantine campaign that shows users how to make fun furniture fort. The old-school childhood play has been adapted for modern homes to make tents, forts, and castles inside — helping to cheer up people of all ages in the safety of their homes.
The quarantine campaign includes how to make a castle using chairs, a coat rack, pillows, and a blanket with the option of adding Christmas tree lights. The guide also include the Wigwam which shows how to create a teepee tent from a coat rack, blankets, books, and pillows. In addition, you can build an ultra-cozy cave, camping tent, and fortress, among other furniture forts.
Image Credits: IKEA Russia
The quarantine campaign includes how to make a castle using chairs, a coat rack, pillows, and a blanket with the option of adding Christmas tree lights. The guide also include the Wigwam which shows how to create a teepee tent from a coat rack, blankets, books, and pillows. In addition, you can build an ultra-cozy cave, camping tent, and fortress, among other furniture forts.
Image Credits: IKEA Russia
9.2
Score
Popularity
Activity
Freshness
