Restaurants are just beginning to reopen their physical locations and in Germany, Burger King is on a mission to remind guests of the importance of keeping a few feet apart from others with social distancing hats. Burger King released a modified version of its classic paper crowns that help with "social distancing like a King." Thanks to the extra-wide diameter of the crown, the design creates a bubble of personal space that makes it hard for others to breech.
To remind people that social distancing measures are still in place, and are expected to be for a while, fast food brands are altering their logos or creating menu items and marketing material that encourages people to keep space between one another in playful ways.
Image Credit: Burger King Germany
Why This Trend Is Growing
- Modified Paper Crowns
- Create innovative adaptations of traditional products to promote social distancing measures.
- Playful Marketing Material
- Use creative logos, menu items, and marketing campaigns to encourage social distancing in a lighthearted manner.
- Bubble of Personal Space
- Develop products that create a physical barrier or personal space to enforce social distancing protocols.
Industries Being Reshaped
- Fast Food
- Fast food chains can promote social distancing by incorporating creative designs and messaging into their products and marketing strategies.
- Restaurant
- Restaurants can implement innovative solutions, such as modified paper crowns, to remind customers to maintain social distancing while dining.
- Promotional Merchandise
- Promotional merchandise companies can explore opportunities to create unique products that enhance social distancing efforts, like the modified crowns.
