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Bread Kit

Brands are launching bread baking kits to allow consumers to make their own loaves

Trend - Seeing how popular cooking has become since social distancing orders were put in place, brands are launching custom bread-making kits that enable consumers to bake their own loaves at home. These kits range from novice-friendly to advanced-levels and provide detailed instructions to guide consumers through the process.

Insight - In the wake of the COVID-19 pandemic, many consumers are facing considerable stress about the economy and their health and are without the ability to seek comfort in their pre-pandemic coping strategies. As a result, these consumers are looking to channel their energy into something productive that not only occupies their time and hands, but also provides the indulgence of comfort food. This gives consumers a sense of control and enables them to temporarily take their minds off the stress factors in their life.
Workshop Question - How can your brand leverage DIY culture to reach consumers during times of solitude?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
30,910 Total Clicks
Date Range:
Jan 20 — Jun 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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