As more consumers spend time at home, many have taken up baking as a productive habit, with sourdough bread becoming a fan favorite. To cater to this growing segment of consumers, Mad Millie debuted a DIY sourdough kit to help beginners create their own delicious loaves at home.
The Mad Millie Sourdough Bread Kit gives consumes all the necessary ingredients to create the delicious product, and unlike traditional recipes — that can take up to five days to make — their recipe shortens the process to 15 minutes. Included in the kit is instant sourdough culture (3 packets), artisan salt (16 oz), a muslin cloth, a dough scraper, a dough whisk, and a recipe book, and the kit can create six loaves of sourdough bread.
Image Credit: Mad Millie
Why This Trend Is Growing
- DIY Bread Kits
- Providing consumers with the necessary ingredients and tools to make homemade bread will continue to grow in popularity as more individuals spend time at home and look for productive activities to engage in.
- Shortened Recipe Processes
- Shortening recipe processes for popular foods such as sourdough bread will disrupt the baking industry as individuals look for ways to achieve their desired results in a shorter amount of time.
- Productivity Hobbies
- As more individuals seek productive hobbies to engage in at home, industries that provide options for personal development and fulfillment will continue to thrive.
Industries Being Reshaped
- Food & Beverage
- The food industry can capitalize on the trend of DIY bread kits by providing a variety of options for bread lovers and offering innovative recipes for making homemade bread.
- Home Goods
- The home goods industry can provide the necessary tools and equipment for individuals to engage in productive hobbies such as baking bread at home.
- Digital Content
- The digital content industry can provide recipe books, video tutorials, and other educational resources on how to make homemade bread and other baked goods for individuals seeking productive hobbies to engage in at home.
