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Mashup Sourdough Baking Mixes

The New Dawn Foods Sourdough Doughnut Mix is Versatile

— January 21, 2020 — Marketing
The Dawn Foods sourdough doughnut mix has been unveiled by the company as a new product for the foodservice industry that will enable the creation of flavorful products with a premium profile. The donut mix is a mashup of yeast-raised dough and sourdough bread that is reported to deliver a soft, airy texture that is perfect for use in sweet recipes or more savory ones. This could include traditional donuts, rolls or even for chicken sandwich rolls to maximize the sweet and savory options that companies can offer.

Speaking on the new Dawn Foods sourdough doughnut mix, CEO of Dawn Foods Carrie Jones-Barber said, "It is critical that Dawn pushes the leading edge of innovation, since it’s what drives our customers’ business. At Dawn, we pride ourselves on bringing customers new and exciting products and this new sourdough doughnut is just the latest example of how we’re staying true to this commitment.”
Trend Themes
1. Sourdough Baking Mixes - Opportunity to create versatile and flavorful baked goods with a premium profile by combining yeast-raised dough and sourdough bread.
2. Sweet and Savory Options - Opportunity to expand product offerings by utilizing sourdough doughnut mix in both sweet and savory recipes, such as traditional donuts, rolls, and chicken sandwich rolls.
3. Innovation in Foodservice Industry - Opportunity for companies to differentiate themselves in the foodservice industry by introducing new and exciting products like the Dawn Foods sourdough doughnut mix.
Industry Implications
1. Baking and Pastry - Disruptive innovation opportunity for baking and pastry businesses to incorporate sourdough baking mixes into their product lineup, offering unique and premium options.
2. Food Manufacturing - Opportunity for food manufacturers to develop and produce sourdough baking mixes that can be used in various sweet and savory applications, catering to consumer demand for versatile products.
3. Foodservice - Opportunity for foodservice establishments to enhance their menu offerings by utilizing sourdough baking mixes to create delicious and innovative baked goods.
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