The COVID-19 pandemic has prompted a new surge of baking among consumers trapped at home, and Stonewall Kitchen is leveraging this trend with its new Rosemary Parmesan Bread Mix. The crusty, peasant-style bread is no-knead, no-rise loaf, and is incredibly easy to make — requiring two ingredients: beer or club soda and olive oil.
Stonewall Kitchen recommends serving the bread with soups, salad, or stews and describes the rosemary blends as having "the subtle taste of Parmesan for a rich flavor and hearty crust." For creative bakers, the brand also suggests some variations including adding in chopped olives and chopped sundried tomatoes or glazing afterward with melted butter and kosher salt.
Image Credit: Stonewall Kitchen
Key Themes Behind This Trend
- Home Baking Kits
- Adapting the rising trend of home baking during the pandemic, businesses can create convenient and easy-to-use baking kits for consumers to enjoy unique and delicious bread at home.
- No-knead Bread
- Creating no-knead bread mixes allows for a hassle-free bread-making experience, offering time-saving and convenient options for busy individuals.
- Creative Bread Variations
- Encouraging consumers to explore their creativity, businesses can introduce bread mix variations with unique ingredients and flavor combinations, providing a customizable baking experience.
Where This Applies
- Food Retail
- Food retailers can capitalize on the home baking trend by offering a wide range of bread making kits and ingredients for people to experiment with at home.
- Gourmet Food
- Gourmet food companies can tap into the demand for high-quality, artisan bread mixes that allow consumers to create restaurant-worthy bread in their own kitchens.
- Grocery Delivery Services
- Grocery delivery services can incorporate these bread making kits into their offerings, providing customers with all the necessary ingredients and instructions needed to bake fresh, homemade bread.
