Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,706 more

Seniors Tech

Apps that are typically used by younger demographics see a boost among seniors

Trend - With COVID-19 being risky for senior citizens in particular, stay-at-home orders are especially important to keep this demographic safe. Thus, they're having to adapt just as much as everyone else when it comes to staying healthy and connected with others. As a result, brands that offer online services like virtual exercise and conferencing are seeing a boost in senior engagement.

Insight - In many ways, senior citizens have been hit harder than other demographics when it comes to the COVID-19 pandemic. On top of being more likely to face serious consequences as a result of contracting the virus, they've also been more psychologically harmed by the isolation that's been imposed on people around the world, particularly those who live in care homes. Thus, those who have the capacity to engage in the platforms that are keeping people entertained and connected are going to be a priority for this older generation as well.
Workshop Question - How is your brand finding ways to engage under-served demographics?
4 Featured, 36 Examples:
86,145 Total Clicks
Date Range:
May 20 — Jun 20
This Month and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Wondrous Water Weapons
Wondrous Water Weapons
These Water Guns Will Leave Your Backyard Opponents Drenched and Defeated
Immunity-Boosting Chocolates
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
DTC Organic Kid Foods
DTC Organic Kid Foods
Kinder-Stübchen Offers Freshly Cooked Children's Food Straight to Your Door
Mobile AR Restaurants
Mobile AR Restaurants
DoorDash Created VR Lenses for Restaurants on the Snapchat Platform
play_circle_filled AI-Enabled Fitness Mats
AI-Enabled Fitness Mats
The Otari Smart Mat Gives Real-Time Feedback with Artificial Intelligence
Sturdy Compact Aquatic Catamarans
Sturdy Compact Aquatic Catamarans
The Live Watersports Catamaran Paddleboards Come in Two Styles
Social Media Analytics Dashboards
Social Media Analytics Dashboards
Conviva Launched a TikTok Analytics Tool for Advertisers
Veteran-Themed Multimedia AR Lenses
Veteran-Themed Multimedia AR Lenses
USAA Created an AR Snapchat Lens the Memorial Day Holiday
Fashion Brand Virtual Retreats
Fashion Brand Virtual Retreats
Free People & Who What What Launched a Virtual Retreat on Zoom
Culture of Innovation Webinar
Culture of Innovation Webinar
Jeremy Gutsche Helps Businesses Chaos-Proof Their Culture On June 2
Senior-Friendly Home-Delivered Meals
Senior-Friendly Home-Delivered Meals
Tivity Health Partners to Provide Support for Seniors
Mini Sci-Fi Coolers
Mini Sci-Fi Coolers
Igloo's Star Wars The Child Playmate Mini Cooler Features Baby Yoda
Video Call Escape Rooms
Video Call Escape Rooms
The Miss Jezebel Virtual Escape Room is for Two to Five Players Over 18
play_circle_filled Video Conference Clones
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
AR Uniform Updates
AR Uniform Updates
The LA Rams Revealed New Uniforms Along with an AR Lens for Fan Try on
play_circle_filled Branded Virtual Islands
Branded Virtual Islands
Singapore's Sentosa Island Recreated Itself Within Animal Crossing
Virtual Dining Initiatives
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
E-Design Consultations
E-Design Consultations
Meagan Camp is Adjusting to COVID-19 Disruptions with Zoom Consultations
2-Day Virtual Wellness Retreats
2-Day Virtual Wellness Retreats
Ashley Cruz Events Launched a Virtual Wellness Retreat
play_circle_filled Online Self-Care Retreats
Online Self-Care Retreats
Kimberly Wilson Debuted a Virtual Retreat in the Wake of COVID-19
play_circle_filled Online Wellness Retreats
Online Wellness Retreats
Escape Haven Debuted Virtual Bali Retreat Amid the COVID-19 Pandemic
play_circle_filled Spinning AR Paintings
Spinning AR Paintings
Snapchat and Damien Hirst Created an AR Art Experience
Social Distancing Visitation Pods
Social Distancing Visitation Pods
'The Social Contact Pod' Mitigates Contamination Risks
Textile Waste Floor Seats
Textile Waste Floor Seats
The Pressing Matters Floor Lounger is Made with Mattress Filling
Ancient Remedy Skincare
Ancient Remedy Skincare
ESPA's Modern Alchemy Draws from Ayurveda, TCM and Shamanic Practices
Inaugural AR Cosmetic Lenses
Inaugural AR Cosmetic Lenses
L'Oréal Created the First Ever Ar Lenses for the Snap Desktop App
Virtual Prom Parties
Virtual Prom Parties
#HousepartyProm Gives Teens a Chance to Celebrate with Friends Safely
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
Avatar Video Chat Apps
Avatar Video Chat Apps
The Itsme App Helps Users Make New Snapchat Friends with a Digital Avatar
play_circle_filled AR Currency Scanning Filters
AR Currency Scanning Filters
The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief
Senior Food Delivery Initiatives
Senior Food Delivery Initiatives
LifeCrates is a Non-Profit That Supports Low-Income Seniors
Face-to-Face Social Media Networks
Face-to-Face Social Media Networks
The HouseParty App Boasts Calls, Texts, Games, & Screen-Sharing
Charitable Social Distancing Games
Charitable Social Distancing Games
The Stay the Fuck Inside Game Encourages At-Home Fun
Senior Grocery Delivery Initiatives
Senior Grocery Delivery Initiatives
The H-E-B Senior Support is in Partnership with Favor Delivery
Senior-Specific Shopping Hours
Senior-Specific Shopping Hours
Costco Launches a Dedicated Shopping Hour for Seniors Amid COVID-19
Pandemic-Fighting Digital Maps
Pandemic-Fighting Digital Maps
Urban Footprint Identifies Neighborhoods Vulnerable to COVID-19