Category
Lifestyle
Assisted Choices
Trend cluster
Category
Antimicrobial
Extension
Companies are eliminating unnecessary contact with portable gadgets.
6.2
Trend score
Trend
What is the Antimicrobial Extension trend?
Antimicrobial Extension: With the COVID-19 outbreak, brands are launching antimicrobial designs that help consumers eliminate unnecessary contact. These designs act as an extensions of the hand to limit contact with any lingering bacteria on public surfaces such as door handles and shopping carts.
Insight
The consumer insight behind the Antimicrobial Extension trend
The global threat of COVID-19 raises concerns for hygiene and sanitation more than ever before. Consumers are more conscious of what they come in contact with and are mindfully eliminating any germs from spreading. As a result, they turn to products that prioritize hygiene in ways that seamlessly blend into daily life.
Trend themes
Themes within the Antimicrobial Extension trend
Three behaviours holding the trend together01
Antimicrobial Designs
Due to the increase in global hygiene concerns, brands are launching antimicrobial designs and fashionably hygienic tools to help consumers prioritize hygiene in their daily lives.
02
Multipurpose Hand Gadgets
As consumers are more conscious of what they come in contact with, the demand for versatile and sustainable hand gadgets, is on the rise.
03
Anti-Contact Keychains
The use of anti-contact keychains that are made from naturally antimicrobial materials such as copper and zinc, has increased due to the level of awareness on the spread of pathogens in public spaces.
Industry implications
What the Antimicrobial Extension trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The consumer electronics industry has been impacted by the rise of antimicrobial and hygienic designs to limit contact with pathogens on public surfaces and gadgets.
For
Fashion
The fashion industry has an opportunity to create versatile and fashionably hygienic accessories, such as multi-purpose gadgets and keychains, that seamlessly blend into everyday life.
For
Retail
As consumers avoid public surfaces, the retail industry has an opportunity to adopt contactless payment options and install door handles that are easily accessible using multipurpose gadgets.
Workshop question
How can your company develop products that adapt to life after COVID-19?
Trend signals
Trend signals for Antimicrobial Extension
Trend score 6.2 out of 10, from popularity 88%, activity 88%, freshness 9%.
Popularity88%
Activity88%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Antimicrobial Extension trend
5 featured examples from Apr 30 to May 28, 2020CategoryTech
Stylish Multi-Purpose Hygiene Tools
PLEASURES and SafeTouch Released a Claw-Like Multi-Tool
Fashion companies can create sustainable, reusable, and fashionable hygienic tools and accessories for their customers.
CategoryLifestyle
Antimicrobial Multipurpose Hand Gadgets
The Corohook Helps Users Avoid Contact With Public Surface
The health and safety industry can leverage the trend of antimicrobial hand gadgets to create innovative products that promote hygiene and limit the spread of germs.
CategoryLifestyle
Anti-Contact Keychains
The KeySmart 'CleanKey' is Made from Antimicrobial Copper Alloy
Opportunity for disruptive innovation: Integrate antimicrobial materials and self-sanitizing mechanisms into keychain designs to cater to health-conscious consumers.
CategoryLifestyle
Slim Copper Door Openers
The 'SANITAS' Antibacterial Hygiene Card Can be Stored Easily in a Wallet
The health and hygiene industry can capitalize on the trend of antimicrobial door openers and hygiene cards by developing innovative solutions to help individuals reduce contact w…
CategoryLifestyle
Hygienic EDC Keychains
The 'Stay Safe Carabiner' Opens Doors, Presses Buttons and More
Potential to innovate and capture market share in the consumer goods industry, specifically in the EDC market.
