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Virtual Protesting

Organizations are launching online protests to fight injustices

Trend - In the wake of COVID-19 and in light of people being much more vocal about systemic racism, many organizations are launching virtual protests to bring together campaigners to combat social injustices. These online events replace in-person protests and include virtual "walkouts," video-conferencing protests, and video game rallies.

Insight - In the age of social media, more people are exposed to the injustices delivered by governing bodies, and have a visceral reaction to stand up and speak out. This demographic is looking to unify their voices for the greater good and feel a sense of community with others who share their outrage at these social and racial injustices. In light of COVID-19 physical distancing restrictions, these individuals seek out platforms to connect with like-minded people in order to discuss and organize for change.
Workshop Question - How does your brand plan to implement the calls for systemic change that racialized and minority communities are making?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 20 Examples:
26,445 Total Clicks
Date Range:
Jun 20 — Jun 20
Trending:
Warm
Consumer Insight Topics:

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