Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Protesting
Organizations are launching online protests to fight injustices.
4.6
Trend score
Trend
What is the Virtual Protesting trend?
Virtual Protesting: In the wake of COVID-19 and in light of people being much more vocal about systemic racism, many organizations are launching virtual protests to bring together campaigners to combat social injustices. These online events replace in-person protests and include virtual "walkouts," video-conferencing protests, and video game rallies.
Insight
The consumer insight behind the Virtual Protesting trend
In the age of social media, more people are exposed to the injustices delivered by governing bodies, and have a visceral reaction to stand up and speak out. This demographic is looking to unify their voices for the greater good and feel a sense of community with others who share their outrage at these social and racial injustices. In light of COVID-19 physical distancing restrictions, these individuals seek out platforms to connect with like-minded people in order to discuss and organize for change.
Trend themes
Themes within the Virtual Protesting trend
Three behaviours holding the trend together01
Virtual Protesting
In-person protests are being replaced by virtual 'walkouts,' video-conferencing protests, and video game rallies.
02
Empowering Virtual Protests
Virtual protests are providing a platform for activists to support movements, despite physical limitations due to COVID-19.
03
Social Media-Branded Virtual Protests
Facebook employees and other social media users are using online platforms to stage virtual 'walkouts' and call for change.
Industry implications
What the Virtual Protesting trend means for industry
Where the trend changes the playbookFor
Technology
The use of video-conferencing, social media, and video game platforms for virtual protests creates opportunities for innovation in technology.
For
Activism
Virtual protests are creating new pathways for activism and social change, leading to new opportunities for innovation and growth in the activism industry.
For
Event Planning
Virtual protests are becoming a new type of event requiring planning and execution, presenting opportunities for innovation and growth in the event planning industry.
Workshop question
How does your brand plan to implement the calls for systemic change that racialized and minority communities are making?
Trend signals
Trend signals for Virtual Protesting
Trend score 4.6 out of 10, from popularity 71%, activity 57%, freshness 9%.
Popularity71%
Activity57%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Virtual Protesting trend
4 featured examples from Jun 4 to Jun 10, 2020CategorySocial Good
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
Developing platforms and tools to facilitate virtual protests and amplify messages
CategorySocial Good
Empowering Virtual Protests
The London-Based BLM Organization Launched a Virtual Protest
Organizations focused on activism could harness the power of technology to create virtual campaigns and events.
CategoryNaughty
Social Media-Branded Virtual Protests
Facebook Employees Stage a Virtual 'Walkout' In Protest
Social media platforms may need to critically evaluate their content policies and moderation practices, as employees and users increasingly call for accountability and ethical act…
CategorySocial Good
Virtual Feminist Protests
Animal Crossing: New Horizons is Now a Platform Used for Protests
There is a growing need for social media platforms to support and amplify virtual activism efforts.
