Organizations are launching online protests to fight injustices
Trend - In the wake of COVID-19 and in light of people being much more vocal about systemic racism, many organizations are launching virtual protests to bring together campaigners to combat social injustices. These online events replace in-person protests and include virtual "walkouts," video-conferencing protests, and video game rallies.
Insight - In the age of social media, more people are exposed to the injustices delivered by governing bodies, and have a visceral reaction to stand up and speak out. This demographic is looking to unify their voices for the greater good and feel a sense of community with others who share their outrage at these social and racial injustices. In light of COVID-19 physical distancing restrictions, these individuals seek out platforms to connect with like-minded people in order to discuss and organize for change.
Insight - In the age of social media, more people are exposed to the injustices delivered by governing bodies, and have a visceral reaction to stand up and speak out. This demographic is looking to unify their voices for the greater good and feel a sense of community with others who share their outrage at these social and racial injustices. In light of COVID-19 physical distancing restrictions, these individuals seek out platforms to connect with like-minded people in order to discuss and organize for change.
Workshop Question - How does your brand plan to implement the calls for systemic change that racialized and minority communities are making?
Trend Themes
1. Virtual Protesting - In-person protests are being replaced by virtual 'walkouts,' video-conferencing protests, and video game rallies.
2. Empowering Virtual Protests - Virtual protests are providing a platform for activists to support movements, despite physical limitations due to COVID-19.
3. Social Media-branded Virtual Protests - Facebook employees and other social media users are using online platforms to stage virtual 'walkouts' and call for change.
Industry Implications
1. Technology - The use of video-conferencing, social media, and video game platforms for virtual protests creates opportunities for innovation in technology.
2. Activism - Virtual protests are creating new pathways for activism and social change, leading to new opportunities for innovation and growth in the activism industry.
3. Event Planning - Virtual protests are becoming a new type of event requiring planning and execution, presenting opportunities for innovation and growth in the event planning industry.
4 Featured, 20 Examples:
34,184 Total Clicks
Date Range:
Jun 20 — Jun 20
Trending:
Warm
Consumer Insight Topics:
