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Mixed-Reality Franchise

Brand franchises are looking to expand into the realm of VR & AR tech

Trend - Realizing the potential of virtual reality and augmented reality, many brands are embracing these technologies to develop new products. Known for their eclectic presence, franchise companies, in particular, are striving to deliver something innovative to consumers by turning familiar licensed products into new experiences.

Insight - Millennial and Gen Z demographics are known to be digitally fluent and this allows them to be more open and comfortable with testing out technological advancements in products. The proper deployment of mixed-reality tech in certain industries has made AR and VR more readily available to consumers who are intrigued by the promise of immersion. As a result, Millennials and Gen Z become curious about how mixed-reality tech is implemented in new and familiar products, while also being excited about the novelty of the experience.
Workshop Question - How can your brand utilize mixed-reality technology like VR and AR?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
56,324 Total Clicks
Date Range:
Mar 18 — Jun 20
Trending:
Untested
Consumer Insight Topics:

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