Brand franchises are looking to expand into the realm of VR & AR tech
Trend - Realizing the potential of virtual reality and augmented reality, many brands are embracing these technologies to develop new products. Known for their eclectic presence, franchise companies, in particular, are striving to deliver something innovative to consumers by turning familiar licensed products into new experiences.
Insight - Millennial and Gen Z demographics are known to be digitally fluent and this allows them to be more open and comfortable with testing out technological advancements in products. The proper deployment of mixed-reality tech in certain industries has made AR and VR more readily available to consumers who are intrigued by the promise of immersion. As a result, Millennials and Gen Z become curious about how mixed-reality tech is implemented in new and familiar products, while also being excited about the novelty of the experience.
Insight - Millennial and Gen Z demographics are known to be digitally fluent and this allows them to be more open and comfortable with testing out technological advancements in products. The proper deployment of mixed-reality tech in certain industries has made AR and VR more readily available to consumers who are intrigued by the promise of immersion. As a result, Millennials and Gen Z become curious about how mixed-reality tech is implemented in new and familiar products, while also being excited about the novelty of the experience.
Workshop Question - How can your brand utilize mixed-reality technology like VR and AR?
Trend Themes
1. Mixed-reality Franchise - Franchise companies are harnessing the capabilities of mixed-reality tech to transform familiar licensed products into new immersive experiences.
2. AR and VR Video Games - The rise of AR and VR video games, like Jurassic World Alive, Angry Birds VR, and Spider-Man: Far From Home VR, are providing new, immersive, and engaging ways for players to interact with their favorite franchises across multiple platforms.
3. Cult Sci-fi VR Games - Virtual reality continues to be a popular pivot-point for game developers as illustrated by the upcoming release of the new Star Wars VR installment: 'Tales from the Galaxy's Edge', which promises to deliver new storytelling experiences and add new lore to the franchise's Sequel Era.
Industry Implications
1. Gaming Industry - The gaming industry can continue to leverage mixed-reality and superhero VR experiences to provide immersive and engaging new ways for players to explore and interact with their favorite franchises.
2. Entertainment Industry - The entertainment industry can take advantage of AR and VR integration to enhance the experience of movie-goers and provide merchandise opportunities for franchises that are now AR and VR adapted.
3. Marketing Industry - The marketing industry can leverage mixed-reality to provide consumers with innovative and interactive product experiences that allow them to see, feel, and try products before making a purchase.
4 Featured, 35 Examples:
70,741 Total Clicks
Date Range:
Mar 18 — Jun 20
Trending:
Untested
Consumer Insight Topics:
