Universal is hopping on the AR video game train with its Pokémon Go-style mobile game, Jurassic World Alive. The game is set to release on iOS and Android and will give players the ability to build a collection of dinosaurs, create hybrid creatures using DNA and pit their dinosaurs against other players' creations. Much like Pokémon Go, Jurassic World Alive will be a map-based collection game, but players will not necessarily need to leave the house to play. Jurassic World Alive will feature a virtual drone feature that can be dispatched to collect "dino-DNA."
Jurassic World Alive is currently being developed by Montreal-based developer Ludia. Ludia has worked with the Jurassic Park franchise before, with its development of Jurassic Park Builder in 2012 and Jurassic World: The Game in 2015. Jurassic World Alive will contain over 100 dinosaurs at launch and will be updated regularly with new creatures.
Why This Trend Is Growing
- Augmented Reality Gaming
- There is an opportunity for disruptive innovation in the gaming industry by expanding the use of augmented reality to create new gaming experiences like Jurassic World Alive.
- Map-based Collection Games
- Game developers could create new map-based collection games for other franchises, movies, or even educational purposes for children.
- Hybrid Creature Creation
- Developers can continue to explore creature creation using DNA in new and creative ways across industries.
Industries Being Reshaped
- Gaming
- The video game industry can continue expanding and innovating with the use of augmented reality and location-based services.
- Entertainment
- The entertainment industry can also explore the use of augmented reality to create interactive experiences for visitors at theme parks and museums.
- Biotech
- Biotech companies have an opportunity to invest in new innovations that involve hybrid creature creation or DNA manipulation that could lead to new breakthroughs in healthcare and medicine.
