Apple Created Fun Ads for the Grammy Featuring Singing Animojis

 - Jan 29, 2018
References: youtube & adweek
To promote the fact that four new Animojis will be coming to iOS 11.3 later this spring, Apple created a fun set of ads that also doubled as a campaign for the Grammys.

The two ads feature the Animoji faces of an alien, a unicorn, a fox, a puppy dog and more, all of which sing to show off the kinds of emotions that can be impressively captured by the iPhone X'sTrueDepth camera. This iPhone X feature captures one's facial expressions and recreates them in the form of a 3D animated character that brings one's favorite emoji icon to life.

The 60-second ads are set to the music of 'Stir Fry' from Migos and 'Redbone' by Childish Gambino, with the included Animojis perfectly capturing the spirit of each song.