Category
Lifestyle
Assisted Choices
Trend cluster
Category
Omnipresent
Wellness
The self care movement expands into unexpected places.
4.7
Trend score
Trend
What is the Omnipresent Wellness trend?
Omnipresent Wellness: Self-care and wellness seem like a natural fit in industries such as beauty or food and beverage. However, the definition of self-care now includes general indulgence and enjoyment, opening opportunities to apply the concept of self-care and wellness to unexpected industries.
Insight
The consumer insight behind the Omnipresent Wellness trend
"Self-care" refers to actions one takes to maintain their own holistic wellness. This can include additive tasks -- such as taking supplements -- but can also include acts of omission, such as shutting off one's phone. Naturally, self-care becomes more prevalent during times of volatility as holistic wellness becomes more difficult to maintain in times of stress. Post-crisis, consumers will see holistic wellness as a foundation for happiness and success in all pursuits.
Trend themes
Themes within the Omnipresent Wellness trend
4 behaviours holding the trend together01
Holistic Wellness
Holistic wellness is becoming a foundation for happiness and success in all pursuits.
02
Engaging Finance
Immersive financial pop-ups and events are successfully engaging consumers.
03
Personalized Pet Care
Pet owners are looking for personalized solutions when it comes to their pets' health and wellness.
04
Travel Wellness
The travel industry is being reshaped to focus on wellness and hygiene to provide more assurance and guidance for travelers post-pandemic.
Industry implications
What the Omnipresent Wellness trend means for industry
Where the trend changes the playbookFor
Beauty
Beauty industry professionals can consider expanding in the holistic wellness category to further address self-care needs.
For
Finance
Financial professionals can consider utilizing immersive activations to engage consumers and educate them about financial literacy.
For
Pet Care
Pet store owners and pet care professionals can consider offering personalized solutions with the help of data-driven algorithms.
For
Travel
Travel industry professionals can consider incorporating wellness and hygiene as a focal point for post-pandemic travel solutions.
Workshop question
How do you positively contribute to your customer's sense of wellness?
Trend signals
Trend signals for Omnipresent Wellness
Trend score 4.7 out of 10, from popularity 72%, activity 60%, freshness 9%.
Popularity72%
Activity60%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Omnipresent Wellness trend
4 featured examples from May 21, 2019 to Jun 3, 2020CategoryMarketing
Social Media-Savvy Financial Pop-Ups
The Stack House Attempts to Empower Women Through Finance
Disruptive innovation opportunity: Integrating immersive and educational elements into financial institutions, pop-up events, or virtual platforms to improve the accessibility and…
CategoryLifestyle
Algorithmic Dog Supplements
Goodboy Offers a Personalized Approach to Daily Dog Supplements
Pet retail stores can benefit from offering personalized pet supplements and expanding their direct-to-consumer offerings.
CategoryWorld
In-Flight Wellness Ambassadors
The Etihad Wellness Program Supports Post-Pandemic Travel
Innovative in-flight services such as wellness programs and wellness ambassadors on board can be introduced to create a unique experience for passengers and differentiate airline…
CategoryLifestyle
Self-Care Apparel Collections
Topshop, Topman & Calm Created 'Care Sewn In' with Self-Care Labels
Fashion industry can explore incorporating mental well-being instructions on clothing labels for a new customer experience.
