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Omnipresent Wellness

The self care movement expands into unexpected places

Trend - Self-care and wellness seem like a natural fit in industries such as beauty or food and beverage. However, the definition of self-care now includes general indulgence and enjoyment, opening opportunities to apply the concept of self-care and wellness to unexpected industries.

Insight - "Self-care" refers to actions one takes to maintain their own holistic wellness. This can include additive tasks -- such as taking supplements -- but can also include acts of omission, such as shutting off one's phone. Naturally, self-care becomes more prevalent during times of volatility as holistic wellness becomes more difficult to maintain in times of stress. Post-crisis, consumers will expect that focus on self-care to continue across industries as a result.
Workshop Question - How do you positively contribute to your customer's sense of wellness?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
153,180 Total Clicks
Date Range:
May 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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