Pet stores are commonly stocked with functional treats and supplements for the health of a dog's coat, joints, gut and teeth but Goodboy offers a different approach to daily dog supplements with personalization and a direct-to-consumer site. Goodboy makes functional pet treats and solution-driven supplements that are designed to take the confusion out of choosing the right supplementation for a pet. As Stefan Lewinger, co-founder of Goodboy, describes: "We found that there were a lot of options when it came to self-care for people, but you’re kind of left on your own when it comes to your pet."
Goodboy uses a quiz-based algorithm to collect data about a pet's age, breed, weight and more, so that a complete profile can be assembled based on a dog's unique needs.
Image Credit: Goodboy