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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,638 more

Franchised Cosmetic

Entertainment franchises collaborate with the cosmetic industry

Trend - As movie and television franchises remain deeply immersed in pop culture, they're now seen collaborating with brands in the cosmetic industry--another industry that's seen growth in the last few years.

Insight - Consumers who view themselves as fans of certain entertainment-based content tend to form their hobbies or identities around it--whether that's in what they view or what they purchase. This behavior reveals a desire from consumers for brands to appeal to them via their niche personal preferences, rather than being solely targeted and defined by their demographics.

Workshop Question - What's a franchise brand that your company could collaborate with?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
32,413 Total Clicks
Date Range:
Feb 19 — Jun 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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