Entertainment franchises collaborate with the cosmetic industry
Trend - As movie and television franchises remain deeply immersed in pop culture, they're now seen collaborating with brands in the cosmetic industry--another industry that's seen growth in the last few years.
Insight - Consumers who view themselves as fans of certain entertainment-based content tend to form their hobbies or identities around it--whether that's in what they view or what they purchase. This behavior reveals a desire from consumers for brands to appeal to them via their niche personal preferences, rather than being solely targeted and defined by their demographics.
Insight - Consumers who view themselves as fans of certain entertainment-based content tend to form their hobbies or identities around it--whether that's in what they view or what they purchase. This behavior reveals a desire from consumers for brands to appeal to them via their niche personal preferences, rather than being solely targeted and defined by their demographics.
Workshop Question - What's a franchise brand that your company could collaborate with?
4 Featured, 36 Examples:
54,198 Total Clicks
Date Range:
Feb 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:
