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In-Game Experience

Brands market their products and offerings with in-game experiences

Trend - With gaming being an increasingly popular form of entertainment, particularly under stay-at-home orders, brands outside this industry are collaborating with it in unique ways. In-game product experiences are on the rise and showcase artistry, retail stores and products in a way that prioritizes virtual engagement when in-person engagement isn't an option.

Insight - Now that retail and entertainment industries have undergone rapid changes that, in some cases, will remain indefinitely, consumers are re-thinking what they value when it comes to branded engagement. Now that they're not going out of their way to seek experiences out, they expect that brands seamlessly integrate them into the habits they're already taking part in--gaming and social media are two areas in which this can be done.
Workshop Question - How is your brand adapting to changed consumer needs and expectations?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
275,995 Total Clicks
Date Range:
Dec 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:

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