Brands market their products and offerings with in-game experiences
Trend - With gaming being an increasingly popular form of entertainment, particularly under stay-at-home orders, brands outside this industry are collaborating with it in unique ways. In-game product experiences are on the rise and showcase artistry, retail stores and products in a way that prioritizes virtual engagement when in-person engagement isn't an option.
Insight - Now that retail and entertainment industries have undergone rapid changes that, in some cases, will remain indefinitely, consumers are re-thinking what they value when it comes to branded engagement. Now that they're not going out of their way to seek experiences out, they expect that brands seamlessly integrate them into the habits they're already taking part in--gaming and social media are two areas in which this can be done.
Insight - Now that retail and entertainment industries have undergone rapid changes that, in some cases, will remain indefinitely, consumers are re-thinking what they value when it comes to branded engagement. Now that they're not going out of their way to seek experiences out, they expect that brands seamlessly integrate them into the habits they're already taking part in--gaming and social media are two areas in which this can be done.
Workshop Question - How is your brand adapting to changed consumer needs and expectations?
Trend Themes
-
In-game Product Experiences — Brands are prioritizing virtual engagements through in-game product experiences.
-
Virtual Collaborations — Industries outside of gaming and entertainment are collaborating with gaming companies to offer unique virtual experiences.
-
Metaverse Marketing — Brands are seeing the potential in marketing through metaverse spaces and offering customers immersive experiences.
Industry Implications
-
Pharmaceutical and Skincare Industry — Companies can collaborate with video game companies to offer virtual skincare products, targeting gamers with in-game campaigns.
-
Museums and Aquariums — Virtual museum and aquarium tours through gaming platforms can offer unique and accessible educational experiences to audiences worldwide.
-
Fashion and Retail Industry — Metaverse gaming platforms provide opportunities for fashion and retail brands to offer virtual experiences, from branded promotions to virtual storefronts.
