Category
Business
Assisted Conversion
Trend cluster
Category
Live
E-Commerce
Live shopping experiences allow consumers to view as their items are selected.
5.8
Trend score
Trend
What is the Live E-Commerce trend?
Live E-Commerce: Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.
Insight
The consumer insight behind the Live E-Commerce trend
Consumers are turning increasingly to e-commerce for the convenience those shopping experiences offer. However, the e-commerce industry isn't often able to replicate the more playful and interactive aspects of shopping that brick-and-mortar allows. Thus, consumers are increasingly turning to e-commerce brands that are able to merge the convenience of online shopping with the interactivity of in-person shopping.
Trend themes
Themes within the Live E-Commerce trend
Three behaviours holding the trend together01
Live Shopping Experiences
Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.
02
Streaming Video Integration
Platforms like Livescale offer integrated transactions on video, making the tool both a marketing and sales tool.
03
Personalized Live Shopping Advisors
Retailers are adopting technology for live shopping experiences like Gucci Live, which connects potential customers with a personalized advisor to showcase luxury items and cater to clients remotely.
Industry implications
What the Live E-Commerce trend means for industry
Where the trend changes the playbookFor
E-commerce
The adoption of live shopping experiences and streaming video integration creates new opportunities for e-commerce to merge convenience with interactivity in online shopping.
For
Retail
Personalized live shopping advisors present an opportunity for the retail industry to engage with clients and customers remotely while maintaining a high level of customer service.
For
Marketing
Streaming video integration and personalized live shopping advisors can be used as a marketing tool to increase engagement and convert leads into sales.
Workshop question
How could your brand enhance its e-commerce experience for customers?
Trend signals
Trend signals for Live E-Commerce
Trend score 5.8 out of 10, from popularity 89%, activity 77%, freshness 10%.
Popularity89%
Activity77%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Live E-Commerce trend
7 featured examples from Apr 17, 2019 to Mar 11, 2021CategoryBusiness
Live E-Commerce Platforms
A Live Streaming E-Commerce Platform Named Whatnot Raised $20 Million
Whatnot's success in fundraising signals potential growth and investment opportunities in the e-commerce industry.
CategoryBusiness
Live Luxury Shopping Services
Gucci Live is for Personalized Online Luxury Shopping
The luxury retail industry is adapting to the current climate by offering live shopping services to deliver a personalized shopping experience.
CategoryTech
Live Shopping Apps
HelpJess Connects Consumers to Brick-and-Mortar Retail Staff
Disruptive innovation opportunity: Incorporate live shopping video experiences into e-commerce platforms to differentiate from competitors and provide a more engaging shopping exp…
CategoryTech
Shopping Party Apps
Dote's Live Shopping Platform Lets Influencers Host Events
Using live shopping parties to create a more immersive shopping experience and increase sales for online retailers.
CategoryBusiness
Shoppable Live Fashion Shows
Livestyle by Klarna Engages and Inspires Viewers
Fashion retailers can leverage digital fashion experiences and live video shopping to create innovative ways for customers to browse, interact, and purchase their products.
CategoryLifestyle
Live Shopping Services
Live Shopper Lets Customers See Their Groceries Being Hand-Picked
Implementing real-time shopping experiences and adding nutritional support to existing services presents a disruptive innovation opportunity.
CategoryBusiness
Live Streamed Shopping
Livescale is an eCommerce Platform That Displays Live Streaming Videos
The integration of live streaming in ecommerce platforms presents opportunities for brands to create immersive shopping experiences and boost online sales.
