Around the world, live fashion show experiences that used to be held in person are being replaced with a variety of digital experiences and financial technology company Klarna is introducing Livestyle as a new way for people to shop from their phones. Directly within the Klarna app, Livestyle shares a live fashion show experience powered by Bambuser’s proprietary Live Video Shopping technology.
While many live shopping events are focused on sales and promotions, Livestyle is about inspiring and engaging viewers with new episodes weekly featuring guests and fashion experts.
As Emilia de Poret, Fashion Director at Klarna says, “Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything."
Image Credit: Klarna