Prox & Reverie, a tech startup specializing in XR production and immersive entertainment, has officially opened the doors to 'The Forge,' a new purpose-built metaverse studio in London, England.
The new 2000-square-foot studio contains several cutting-edge interactive production tools from some of the world's most renowned company's within the space, including Oculus, Varjo, Xsens, Faceware, Mus, and Vive. The studio intends to provide a space where brands can accelerate metaverse worldbuilding by using tools for virtual production, volumetric capture, pre-visualization, simulation, and performance capture.
“We are more than just a virtual production studio – our emphasis in The Forge’s convergence volume is to empower content makers to explore and test their XR content ideas quickly and then push the boundaries of what’s possible," said Martin Taylor, Co-Founder, and Director of Prox & Reverie.
Image Credit: Prox and Reverie
Why This Trend Is Growing
- Metaverse Production
- Design studios are opening purpose-built metaverse studios to offer better tools and accelerate metaverse world building for brands.
- Virtual Production
- The use of virtual production for XR content creation is growing as design studios invest in cutting-edge interactive production tools.
- Immersive Entertainment
- The rise of immersive entertainment has led to the development of specialized tech startups like Prox & Reverie, which offer metaverse-focused production services.
Industries Being Reshaped
- Entertainment
- Prox & Reverie's metaverse studio highlights opportunities for innovative XR content creation within the entertainment industry.
- Marketing
- The use of cutting-edge interactive tools for metaverse worldbuilding creates opportunities for disruptive innovation in marketing campaigns and product launches.
- Technology
- The growing demand for metaverse studio production services highlights emerging opportunities for innovation and investment in the XR technology industry.
