Architectural practice Red Deer realizes a neon-lit concept for a virtual reality entertainment space in east London. The activation fused the power of technology and its role in modern entertainment with the artistic influences of James Turrell who specializes in light design.
The concept is dubbed 'The Otherworld,' introducing an element of mystery and allure. The experience boasts a total of 14 immersive VR rooms, as well as a bar and a poke kitchen. The virtual reality entertainment space is described as a "neon jungle" and if the technology does not impress visitors, the aesthetic surely will as James Turrell taps "the altered perception of architecture through a combination of artificial and natural lighting," thus bringing a bridging quality to the experience in general.
Photo Credits: Mariell Lind Hansen
Key Themes Behind This Trend
- Virtual Reality Entertainment
- Incorporate virtual reality technology and immersive experiences into entertainment spaces to attract visitors and offer new experiences.
- Neon Lighting Design
- Combine neon lighting with cutting-edge technology to create attractive and unique concepts for entertainment spaces.
- Immersive Bars and Kitchens
- Integrate immersive experiences and technology into eating and drinking establishments to enhance customer's overall experience and make it memorable.
Where This Applies
- Architecture and Interior Design
- Architecture firms and interior designers can incorporate the use of technology and lighting to create visually stimulating environments and immersive experiences.
- Virtual Reality Technology
- Virtual reality technology providers can partner with entertainment spaces to provide cutting-edge VR experiences that attract more customers.
- Food and Beverage
- Bars and restaurants can integrate immersive experiences and technology to enhance customers' experience and make it stand out from competitors.
