Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Alternative
Sanitizer
Designers are launching concepts to aid with public sanitation post-COVID.
6.3
Trend score
Trend
What is the Alternative Sanitizer trend?
Alternative Sanitizer: Design studios are creating mock-ups for sanitation and these products aim to potentially alleviate the stress of being in public spaces in a post-COVID-19 world. Although mostly conceptual, these designs offer a glimpse into new, accessible developments that can be useful for many businesses.
Insight
The consumer insight behind the Alternative Sanitizer trend
As businesses open and people return to work after government-imposed COVID-19 restrictions are lifted, consumers are excited but also wary of the still existing threat to their health. Many have developed and grown accustomed to stronger hygiene routines and as a result, place emphasis on continuing to uphold these new habits in outdoor spaces. Thus, individuals feel more prone to be in spaces that are mindful of outbreak-prevention measures even after lockdown.
Trend themes
Themes within the Alternative Sanitizer trend
Three behaviours holding the trend together01
Sanitation Design
Design studios are creating mock-ups for sanitation and these products offer new, accessible developments that can be useful for many businesses.
02
Whimsical Sanitization
Designers are rethinking the way hand sanitizers are formulated and introducing an element of whimsy to the hand-cleansing ritual.
03
Stylish Health
There is a growing demand for stylish sanitization products and designers are paying attention to stylistic details and creating products that facilitate a certain modern appeal.
Industry implications
What the Alternative Sanitizer trend means for industry
Where the trend changes the playbookFor
Healthcare
The sanitation designs can be used in healthcare facilities to enhance infection prevention measures and create safer environments for both healthcare professionals and patients.
For
Hospitality
These products have the potential to become fixtures in everything from event venues and airports to hotels and restaurants to create a safer and more hygienic environment for guests and staff.
For
Retail
There is a growing demand for stylish sanitization products that can be integrated into retail spaces for customers to conveniently sanitize and feel safe while shopping.
Workshop question
How can your brand alleviate consumer stress in a tense situation?
Trend signals
Trend signals for Alternative Sanitizer
Trend score 6.3 out of 10, from popularity 93%, activity 87%, freshness 9%.
Popularity93%
Activity87%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Sanitizer trend
4 featured examples from May 8 to Jun 1, 2020CategoryArt & Design
Stylish Sanitizer Dispensers
Sally Reynolds Employs Terrazzo Accents and a Minimalist Aesthetic
The design industry can explore innovative concepts that combine style and functionality in hygiene-related products like sanitizer dispensers, appealing to a wider range of consu…
CategoryLifestyle
Hand Sanitizer Capsules
Seaweed Capsule Reimagines Hand Sanitizer as a Single-Use Product
Skincare brands can tap into the rising demand for hand sanitizers by developing unique and innovative formulations, targeting both the hygiene and skincare markets.
CategoryWorld
Walk-Through Sanitizers
CLeanTech Permits Entry with Built-In Temperature Checking
The event management industry can benefit from the adoption of walk-through sanitizers to enhance safety and sanitation measures in event venues.
CategoryLifestyle
Sanitizing Bubble Machines
The Bubble Party is a Playful Concept That Emits Hand Sanitizer Bubbles
The design industry has the opportunity to come up with more aesthetic, playful ideas when it comes to sanitizers, and hand sanitizers have a great opportunity to become more fash…
