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Modern gaming integrates AI to enhancing both analog and online engagement
Implications - As gamers continue to seek out better tactics, strategies and methods of play, we’re seeing elements of AI being integrated into the fold as a means to enhance the overall gaming experience. Not only a source of assistance, platforms like Amazon Alexa are coming into play to act as actual aids and resources for the gaming process. From offering personalized tips to tracking the gamer’s performance, these AI features help to not only assist the gamer, but it provides context, background and tracking capabilities that all-in-all allow players to feel more supported through the process.

Homework Question - How could you integrate AI features into your service or platform beyond mere assistant capabilities? How could it elevate your business? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
20,644 Total Clicks
Oct 17 - Oct 18
This Quarter and Untested
TechGames
Consumers are utilizing games to enhance their relaxation experiences
Implications - While gaming is traditionally associated with excitement and competition, there is a growing category of games that are focused on encouraging relaxation for consumers. Interactive experiences like the ones that promote de-stressing are aimed to challenge the common perception that spending too much time with technology magnifies consumer stress.

Homework Question - How can your brand use interactive experiences to promote a sense of well-being or relaxation? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
15,544 Total Clicks
Dec 16 - Jun 18
This Year and Mild
TechGamesLifestyleHealth
Fashion-forward brands wield gaming nostalgia to appeal to mature consumers
Implications - Cult fashion and skincare brands are approaching nostalgia by collaborating with retro gaming franchises on product ranges that differ from mainstream convention in order to appeal to luxury-inclined consumers. This progression highlights the flexibility of even seemingly saturated branding experiences by partnering with high-end collaborators for unexpected results.

Homework Question - How can your brand reclaim retro experiences in a refreshing way that appeals to mature luxury consumers? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
104,842 Total Clicks
May 17 - May 18
This Year and Warm
Pop CultureTechFashionGames
Team-based video games invite collaboration on a singular piece
Implications - The popularity of online gaming has increased as technology has improved. The appeal of online gaming is largely due to the teamwork aspect it creates. This is taken a step further with online team-based gaming that has players collaborate on the construction of a specific piece. This enhances the sense of community and speaks to the larger societal acceptance of friendships forged through digital means.

Homework Question - Does your product or service create a community? What can you do to encourage closer bonding within that community? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,850 Total Clicks
Jun 17 - Apr 18
This Year and Warm
TechGames
The 6 Patterns of Opportunity & Top 18 Megatrends
Networks help gaming fans connect with each other and find nearby events
Implications - As esports continue the transition into the mainstream, the droves of fans and followers who connect to the competitions need ways to connect with one another. Platforms and networks have thus arisen to satisfy this need, giving fans resources for finding nearby pro and amateur events, learning the ropes of competitive gaming, and connecting with one another. In this way, brands that find methods for serving a preexisting, passionate fan base can channel some of that passion towards their own cause.

Homework Question - Identify a niche group of passionate consumers that your brand could serve. How would you do so? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,391 Total Clicks
Mar 17 - Apr 18
This Year and Mild
TechGames
Boardgames require players to not only play, but create the game itself
Implications - Consumers who play independently produced board games are likely familiar with most basic game designs. Rather than striving to catch lightning in a bottle with a new and inventive game concept, savvy producers have created games that require creativity and participation on the part of the player — games where the player becomes the designer. Strategies for immersing consumers in product design, whether in games or any other industry, add an extra layer of participation and encourage emotional connections to that product.

Homework Question - How could you incorporate your consumer into the design or output of your brand's offering? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
61,133 Total Clicks
Nov 16 - Oct 17
Warm
TechGames
Board games market to adult consumers by incorporating drinking
Implications - Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged.

Homework Question - What aspect of your target consumer's past could you incorporate into your brand offering to make it more appealing? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
54,266 Total Clicks
Nov 16 - Oct 17
Warm
TechGames
Trend Hunter Services
Brands offer gamers personalized gear reminiscent of pro athletes' equipment
Implications - In professional sports leagues, players use custom gear suited to their own unique needs and designed to maximize their performance. With the rise of professional eSports, gaming hardware brands are appealing to aspirational consumers by allowing them to tap into that same degree of exclusivity, personalization, and professionalism.

Homework Question - How can your brand appeal to consumers' aspirational tendencies? [More]

SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
53,355 Total Clicks
May 17 - Aug 17
Warm
TechGames
Game developers scale up concepts to appeal to a Gen X audience
Implications - Though many perceive video games as childish, Gen Xers represent the largest contingent of gamers across the industry as a whole. Developers are thus appealing to those consumers' adult tastes with complex, highbrow concepts and narratives. This divergence has the added benefit of expanding the industry's taste range, opening it up to a broader base of consumers — regardless of their generational demographic.

Homework Question - What aspects of your brand or product could you pivot to broaden your consumer demographics? [More]

SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
22,823 Total Clicks
Oct 16 - Aug 17
Untested
TechGames
Employees get a stronger sense of reward through goal-driven incentives
Implications - While increasing salaries doesn’t always lead to increased employee satisfaction or loyalty, offering perks that come with a challenge increases motivation to reach goals and provides a stronger sense reward once completed. By directly correlating achievements with rewards, employers are demonstrating trust in the skills of their employees, making them more likely to feel accountable for their own success.

Homework Question - What processes at your workplace could benefit from a gamified upgrade? [More]

SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
51,404 Total Clicks
Mar 16 - Jun 17
Average
TechMobileGamesBusiness