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Networks help gaming fans connect with each other and find nearby events
Implications - As esports continue the transition into the mainstream, the droves of fans and followers who connect to the competitions need ways to connect with one another. Platforms and networks have thus arisen to satisfy this need, giving fans resources for finding nearby pro and amateur events, learning the ropes of competitive gaming, and connecting with one another. In this way, brands that find methods for serving a preexisting, passionate fan base can channel some of that passion towards their own cause. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,640 Total Clicks
Mar 17 - Nov 17
This Month and Untested
TechGames
Boardgames require players to not only play, but create the game itself
Implications - Consumers who play independently produced board games are likely familiar with most basic game designs. Rather than striving to catch lightning in a bottle with a new and inventive game concept, savvy producers have created games that require creativity and participation on the part of the player — games where the player becomes the designer. Strategies for immersing consumers in product design, whether in games or any other industry, add an extra layer of participation and encourage emotional connections to that product. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
46,417 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
TechGames
Board games market to adult consumers by incorporating drinking
Implications - Drinking games are typically the provenance of college students, but as independent board games grow in popularity among adults, alcohol is a natural accompaniment to further attract consumers. Alcohol-inspired board games are presented as less rowdy alternatives to classic college drinking games, appealing to consumers' nostalgia without betraying the lifestyles that they've developed as they've aged. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,691 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
TechGames
Brands offer gamers personalized gear reminiscent of pro athletes' equipment
Implications - In professional sports leagues, players use custom gear suited to their own unique needs and designed to maximize their performance. With the rise of professional e-sports, gaming hardware brands are appealing to aspirational consumers by allowing them to tap into that same degree of exclusivity, personalization, and professionalism. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
33,800 Total Clicks
May 17 - Aug 17
This Year and Warm
TechGames
The 6 Patterns of Opportunity & Top 18 Megatrends
Game developers scale up concepts to appeal to a Gen X audience
Implications - Though many perceive video games as childish, Gen Xers represent the largest contingent of gamers across the industry as a whole. Developers are thus appealing to those consumers' adult tastes with complex, highbrow concepts and narratives. This divergence has the added benefit of expanding the industry's taste range, opening it up to a broader base of consumers — regardless of their generational demographic. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
18,644 Total Clicks
Oct 16 - Aug 17
This Year and Untested
TechGames
Employees get a stronger sense of reward through goal-driven incentives
Implications - While increasing salaries doesn’t always lead to increased employee satisfaction or loyalty, offering perks that come with a challenge increases motivation to reach goals and provides a stronger sense reward once completed. By directly correlating achievements with rewards, employers are demonstrating trust in the skills of their employees, making them more likely to feel accountable for their own success. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
42,631 Total Clicks
Mar 16 - Jun 17
This Year and Average
TechMobileGamesBusiness
Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
38,218 Total Clicks
Sep 15 - May 17
This Year and Mild
TechGamesToysYouthLife-Stages
Trend Hunter Services
Responsive entertainment technology increases intuitive enjoyment
Implications - As consumers become increasingly used to convenience-enabling technology, voice control capabilities are being adapted to entertainment, to make even the most enjoyable activities that much more intuitive. This permutation of voice-controlled technology demonstrates the rise of demand for responsive entertainment that allows the user complete control and ease of use. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
50,288 Total Clicks
Jun 16 - Apr 17
This Year and Mild
TechGamesGadgets
Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
46,820 Total Clicks
May 16 - Dec 16
This Year and Warm
TechMobileGames
Games take a step back to incorporate nostalgic elements from the past
Implications - Creating a sense of community within their fan base, video game developers are reusing familiar characters and themes of the past to spark emotional attachment amongst Millennial players. Reimagining highly recognizable characters from gamer’s adolescence increases brand engagement with new players as well as their core demographic base. This cyclical movement demonstrates a proclivity in the Millennial demographic to turn towards childhood nostalgia-inducing stimuli as a way to elevate their mood in times of stress or boredom. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
44,977 Total Clicks
Feb 16 - Dec 16
This Year and Mild
TechGames