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Employees get a stronger sense of reward through goal-driven incentives
Implications - While increasing salaries doesn’t always lead to increased employee satisfaction or loyalty, offering perks that come with a challenge increases motivation to reach goals and provides a stronger sense reward once completed. By directly correlating achievements with rewards, employers are demonstrating trust in the skills of their employees, making them more likely to feel accountable for their own success. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
21,768 Total Clicks
Aug 16 - May 17
This Quarter and Mild
TechMobileGamesBusiness
Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
29,591 Total Clicks
Sep 15 - May 17
This Quarter and Average
TechGamesToysYouthLife-Stages
Responsive entertainment technology increases intuitive enjoyment
Implications - As consumers become increasingly used to convenience-enabling technology, voice control capabilities are being adapted to entertainment, to make even the most enjoyable activities that much more intuitive. This permutation of voice-controlled technology demonstrates the rise of demand for responsive entertainment that allows the user complete control and ease of use. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
47,038 Total Clicks
Jun 16 - Apr 17
This Year and Mild
TechGamesGadgets
Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,880 Total Clicks
May 16 - Dec 16
This Year and Warm
TechMobileGames
The 6 Patterns of Opportunity & Top 18 Megatrends
Games take a step back to incorporate nostalgic elements from the past
Implications - Creating a sense of community within their fan base, video game developers are reusing familiar characters and themes of the past to spark emotional attachment amongst Millennial players. Reimagining highly recognizable characters from gamer’s adolescence increases brand engagement with new players as well as their core demographic base. This cyclical movement demonstrates a proclivity in the Millennial demographic to turn towards childhood nostalgia-inducing stimuli as a way to elevate their mood in times of stress or boredom. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
42,339 Total Clicks
Feb 16 - Dec 16
This Year and Mild
TechGames
Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
143,629 Total Clicks
Mar 16 - Nov 16
This Year and Warm
TechGamesMarketingInteractiveBranding
Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,140 Total Clicks
Aug 16 - Aug 16
This Year and Mild
Pop CultureTechGamesMarketing
Trend Hunter Services
Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
5,731 Total Clicks
Jul 16 - Jul 16
This Year and Average
Communal meetups between die-hard media fans become a pop culture mainstay
Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
40,113 Total Clicks
Jun 16 - Jun 16
Mild
Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
18,330 Total Clicks
Jun 16 - Jun 16
Average
TechWorldMobileGamesComputers