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Brands offer gamers personalized gear reminiscent of pro athletes' equipment
Implications - In professional sports leagues, players use custom gear suited to their own unique needs and designed to maximize their performance. With the rise of professional e-sports, gaming hardware brands are appealing to aspirational consumers by allowing them to tap into that same degree of exclusivity, personalization, and professionalism. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,826 Total Clicks
May 17 - Aug 17
This Month and Warm
TechGames
Game developers scale up concepts to appeal to a Gen X audience
Implications - Though many perceive video games as childish, Gen Xers represent the largest contingent of gamers across the industry as a whole. Developers are thus appealing to those consumers' adult tastes with complex, highbrow concepts and narratives. This divergence has the added benefit of expanding the industry's taste range, opening it up to a broader base of consumers — regardless of their generational demographic. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
17,548 Total Clicks
Oct 16 - Aug 17
This Month and Untested
TechGames
Employees get a stronger sense of reward through goal-driven incentives
Implications - While increasing salaries doesn’t always lead to increased employee satisfaction or loyalty, offering perks that come with a challenge increases motivation to reach goals and provides a stronger sense reward once completed. By directly correlating achievements with rewards, employers are demonstrating trust in the skills of their employees, making them more likely to feel accountable for their own success. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
40,931 Total Clicks
Mar 16 - Jun 17
This Year and Average
TechMobileGamesBusiness
Choice-based storytelling engages children through confidence-boosting
Implications - Giving children a chance to have some flexibility and control of the narrative presented to them in character-driven stories sends a powerful message to young Gen Zs that their decisions have implications and make an impact on the story's final outcome. This not only fosters critical thinking and confident decision making early on, it also encourages young minds to become more invested in the narratives that they’ve contributed to. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
31,642 Total Clicks
Sep 15 - May 17
This Year and Average
TechGamesToysYouthLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Responsive entertainment technology increases intuitive enjoyment
Implications - As consumers become increasingly used to convenience-enabling technology, voice control capabilities are being adapted to entertainment, to make even the most enjoyable activities that much more intuitive. This permutation of voice-controlled technology demonstrates the rise of demand for responsive entertainment that allows the user complete control and ease of use. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
48,342 Total Clicks
Jun 16 - Apr 17
This Year and Mild
TechGamesGadgets
Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
44,718 Total Clicks
May 16 - Dec 16
This Year and Warm
TechMobileGames
Games take a step back to incorporate nostalgic elements from the past
Implications - Creating a sense of community within their fan base, video game developers are reusing familiar characters and themes of the past to spark emotional attachment amongst Millennial players. Reimagining highly recognizable characters from gamer’s adolescence increases brand engagement with new players as well as their core demographic base. This cyclical movement demonstrates a proclivity in the Millennial demographic to turn towards childhood nostalgia-inducing stimuli as a way to elevate their mood in times of stress or boredom. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
43,329 Total Clicks
Feb 16 - Dec 16
This Year and Mild
TechGames
Trend Hunter Services
Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
146,949 Total Clicks
Mar 16 - Nov 16
This Year and Warm
TechGamesMarketingInteractiveBranding
Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
39,242 Total Clicks
Aug 16 - Sep 17
This Week and Mild
Pop CultureTechGamesMarketing
Classic video games get an offline do-over in the form of board games
Implications - Capitalizing on the popularity of classic video games in a fresh way, low-tech board games based on digital franchises are beginning to emerge. Both novel and nostalgic, this approach to fandom appeals to consumers who want to engage with much-loved characters and narratives in a way that they haven't had a chance to before: offline. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
6,182 Total Clicks
Jul 16 - Jul 16
Average