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Adaptive Symbolism

Consumers respond to the World Cup's viral sport symbol, the vuvzela

Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 76 Examples:
1,352,215 Total Clicks
Date Range:
Feb 10 — Jul 10
Trending:
Warm

Featured Examples

Wedding Dress Digitography
Wedding Dress Digitography
Anna Miminoshvill Sketches Fantasy Bridal Fashions
Moscow-based illustrator and designer Anna Miminishvill has a passion for fashion and her latest collection of designs just happens to be for the digital bride. Miminishvill shows off her fantasy bridal… MORE
Google World Cup Buttons
Google World Cup Buttons
The Google YouTube Vuvuzela Button is for World Cup Noise
Even search engines are getting in to the World Cup craze as the Google YouTube vuvuzela button has just surfaced on YouTube videos. Google, you're such jokers! If you're ever in need of a vuvuzela hit,… MORE
play_circle_filled 114-Foot Noisemakers
114-Foot Noisemakers
The Hyundai Giant Vuvuzela Signals the Start of World Cup Matches
The Hyundai giant vuvuzela was created by the car company in conjunction with Jupiter Drawing Room to kick off each of the World Cup matches. The 114-foot vuvuzuela is blown each time there is a World… MORE
play_circle_filled Singing Sandwich Containers
Singing Sandwich Containers
Tesco's World Cup Packaging Serenades Fans
Singing and chanting (and yes, even vuvuzelas) are always a part of the experience of soccer's World Cup. Now, Tesco is adding to that singing sandwiches to that list. Based on the same technology as… MORE
Mario Music Makers
Mario Music Makers
The Nintendo Harmonica is the Best Thing Since Duck Hunt
The world of music and 8-bit cartridges collide with the invention of the Nintendo Harmonica. This harmonica may be the only way I'll ever touch a musical instrument. The Nintendo Harmonica is a genius… MORE
play_circle_filled One-Man Horn Sections
One-Man Horn Sections
Llyn Foulkes' 'Machine' is an Epic Music-Maker
Llyn Foulkes may be the most epic one-man band you will ever seen. Foulkes plays an instrument called 'The Machine' that he created himself out of a bass, xylophone, drum, cowbell, and a whole lot of horns.… MORE
play_circle_filled FIFA Support Virals
FIFA Support Virals
The 'High-Five World Cup' Video Gets Funny for 1goal.Org
Funny or Die created a silly montage called 'High-Five World Cup' to support 1goal.org. The video features several shots of two comedians giving each other high-fives in various situations. Everything… MORE
Pesty Vuvuzelas
Pesty Vuvuzelas
World Cup Noisemakers Perfect Sound Effect for Rid Insect Repellent Ad
McCann Melbourne has created a radio commercial for RID insect repellent, Australia’s most popular, using the Vuvuzela as a sound effect. The Vuvuzela may be considered by many to be the most annoying… MORE
Hipster Musician Editorials
Hipster Musician Editorials
'Soul of Chet' in Men's Vogue China Features Fashionable Trumpeters
Musicians have a confident, unique sense of style all their own, so it's no wonder this aesthetic was challenged for 'Soul of Chet' in Men's Vogue China. Models Vincent Lacrocq, Jacques Naude, Boyd Holbrook,… MORE
Musically-Inclined Editorials
Musically-Inclined Editorials
The Fudge Magazine June 2010 Issue Captures Youthful Innocence
The Fudge Magazine June 2010 issue features an editorial collaboration with the Japanese clothing label Victim Innocents and Classics. Photographer Tokumasu Junichiro captured fresh-faced models Johan… MORE

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play_circle_filled Vuvuzela Jock Jams
Vuvuzela Jock Jams
The Vuvuzellas, The All-Girl Vuvuzela Cover Band, Rocks
play_circle_filled Noise-Maker Science
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The 'Annoying Vuvuzelas Explained' Video by World Cup Players and Professors
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play_circle_filled BP Soccer Alibis
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play_circle_filled Singing Celeb Endorsements
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Australia is the Team John Travolta Wants for World Cup Victory
11 Melodious Noise Makers
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Soccer Ball Statues
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The Nike World Cup Sculpture is Entirely Created out of Soccer Balls
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World Cup Crayon Carvings
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Blinged-Out Soccer Balls
Blinged-Out Soccer Balls
Shimanksy Soccer Ball Will Set You Back $2.5 Million
Trumpeting Sports Pens
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Single Seat Theatres
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David Arango's 'Cool Hunting Season' Will Keep Hipsters from Camping
play_circle_filled Empty School Orchestras
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Colorful Schoolboy Style
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Francisco Lachowski Shows Preppy Styles for TI 2010 Spring Campaign
Poor Boy Couture
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The Tim Hamilton Redux 2010 Collection has a Mischevious and Youthful Vibe
Country-Specific Sandwiches
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