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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,035 more

Reality Gaming

Computer and virtual fantasy graphics overswarming real life

Implications - Instead of the virtual portrayal of real life in video games, clever marketing agencies of major gaming companies are integrating video games into real life. Due to the ubiquity and popularity of gaming, these campaigns are incredibly enticing, and also eye catching as the concept is still relatively new.
6 Featured, 2 Examples:
221,928 Total Clicks
Date Range:
Jul 06 — Oct 08
Consumer Insight Topics:

Featured Examples

Real Life Cartoon  Pets
Real Life Cartoon Pets
$925 Million Living Pokemon Pikachu
Pikachu, the main character from the popular anime cartoon Pokemon, has been discovered to be real. OK, he is not real, but a man claims to have discovered a Pikachu forest (what, inside his photoshop… MORE
Video Games in the Real World
Video Games in the Real World
Real Life Tetris
We've seen a number of video games brought into the real world as art. Real Life Tetris, shown here, was created using crates on a giant wall in Melbourne. The art was created by "Sam. Jerome, Ed and… MORE
Play Guitar Hero On Your T-Shirt
Play Guitar Hero On Your T-Shirt
The Guitar Hero
If you want to practice your Guitar Hero skills as often as possible, this is the T-shirt for you. The $35 100% cotton T features the body of the famous red Gibson SG electric guitar, so you can strum… MORE
Game Controller Furniture
Game Controller Furniture
Coffee Table / Storage Box / NES Controller Works!
What an awesome idea and execution. Kyle Downes wanted a convenient place to store his growing collection of video games, but instead of settling for a normal storage box, he came up with this totally… MORE
play_circle_filled Real Rock Band Uses Plastic Instruments
Real Rock Band Uses Plastic Instruments
Guitar Zero's
Guitar Zero’s is a new band causing a fuss on the underground scene. Call it nerd rock or geek punk, this novelty band, regardless of category, is rocking hard. Using the ever popular Guitar Hero… MORE
Gaming Fashion
Gaming Fashion
Wiimote Cufflinks
Geeks have been getting a lot of love in the cufflink design department lately. The latest awesome addition is the Wiimote Cufflinks. They are perfect for those addicted gamers who suffer from withdrawal… MORE

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