Category
Tech
Delegated Interfaces
Trend cluster
Category
Reality
Gaming
Computer and virtual fantasy graphics overswarming real life.
4.4
Trend score
Trend
What is the Reality Gaming trend?
Reality Gaming: Instead of the virtual portrayal of real life in video games, clever marketing agencies of major gaming companies are integrating video games into real life. Due to the ubiquity and popularity of gaming, these campaigns are incredibly enticing, and also eye catching as the concept is still relatively new.
Trend themes
Themes within the Reality Gaming trend
Three behaviours holding the trend together01
Real Life/Real World Integration
Incorporating video games into real life settings to create unique experiences can be a new marketing tool
02
Video Game-inspired Musical Instruments
Tweaking video game controllers to turn them into actual musical instruments opens up new avenues for creativity
03
Gaming-inspired Fashion Accessories and Furniture
Creating fashion and furniture items inspired by video games opens up a new market for unique, niche products
Industry implications
What the Reality Gaming trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Integrating video games into real-life settings for unique experiences can be a new marketing tool for businesses
For
Music Industry
Tweaking video game controllers to create musical instruments opens up new avenues for creativity for the music industry
For
Fashion and Furniture Design
Creating fashion and furniture items inspired by video games opens up a new market for unique, niche products
Trend signals
Trend signals for Reality Gaming
Trend score 4.4 out of 10, from popularity 61%, activity 63%, freshness 8%.
Popularity61%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reality Gaming trend
5 featured examples from Feb 3 to Sep 15, 2008CategoryUnique
Real Life Cartoon Pets
$925 Million Living Pokemon Pikachu
Integrating virtual reality technology and anime-inspired collectibles into the entertainment industry to offer immersive and engaging experiences for fans and consumers.
CategoryTech
Play Guitar Hero On Your T-Shirt
The Guitar Hero
The use of technology allows fashion companies to create unique and interactive clothing that enhances the customer experience and engagement.
CategoryTech
Game Controller Furniture
Coffee Table / Storage Box / NES Controller Works!
The furniture manufacturing industry can explore new product lines that combine gaming elements with functional design, catering to the growing market of nostalgic gamers.
CategoryTech
Real Rock Band Uses Plastic Instruments
Guitar Zero's
The music industry can explore the potential of using popular video game controllers as musical instruments, opening up new opportunities for music innovation.
CategoryTech
Gaming Fashion
Wiimote Cufflinks
The gaming industry can collaborate with fashion brands to release merchandise that appeals to fashion-conscious gamers and expands their customer base.
