Category
Tech
Automated Upkeep
Trend cluster
Category
Nostalgia
Geek
As people age, icons that age with them keep them engaged.
5.1
Trend score
Trend
What is the Nostalgia Geek trend?
Nostalgia Geek: Every generation has media figures and icons that resonate with them and influence their decisions; however, as generations grow older, their interests in entertainment, pop culture and games change too, unless these innovations and mediums mature and develop with them over time.
Trend themes
Themes within the Nostalgia Geek trend
Three behaviours holding the trend together01
Nostalgia Marketing
As people age, companies can use nostalgia marketing to keep them engaged with brands, products, and icons from their past.
02
Reimagining Icons
Redesigning classic characters in new ways can create new and exciting experiences for fans, as well as attract new audiences.
03
Gaming-Themed Food
Creating food and snacks based on popular games can provide a fun and unique experience for gamers and non-gamers alike.
Industry implications
What the Nostalgia Geek trend means for industry
Where the trend changes the playbookFor
Entertainment
As technology and trends change, entertainment companies and creators need to offer new and innovative ways to keep fans engaged.
For
Fashion
Fashion designers and brands can use iconic characters, games, and other pop culture references to create unique and eye-catching designs and products.
For
Food & Beverage
Innovative food and beverage companies can create new products and experiences by incorporating popular games and characters into their offerings.
Trend signals
Trend signals for Nostalgia Geek
Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 8%.
Popularity74%
Activity70%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Nostalgia Geek trend
7 featured examples from Jun 21 to Aug 14, 2009CategoryFashion
Video Game Portraits
Greg de Stefano Brings "Super Smash Bros: Brawl" to Life
Disruptive innovation opportunities exist for digital artists to revolutionize the creation of realistic video game character portrayals.
CategoryTech
Untooning Video Game Characters
Anthony Jones Designs Real-Life Mario, Luigi, Bowser & Princess
Untooning can provide opportunities for gaming companies to create new and more immersive gaming experiences for players.
CategoryFashion
People as Video Games
Patrick Runte Captures Cute Gaming Images
The art industry can benefit from using technology to create innovative visual experiences, such as utilizing real people as video game characters.
CategoryArt & Design
Tattooed Gamer Soles
Mario and Luigi Are Inked On the Bottom of a Person's Feet
Tattoo parlors can tap into the demand for unique and unconventional tattoos by offering specialized services and designs.
CategoryFashion
Velcro Game Clothes
The Prize Pony Tic-Tac-Toe Tee Lets People Play With You
Opportunities for clothing brands to incorporate interactive elements into their designs and create unique, engaging products.
CategoryTech
Gamer Cupcakes
Mii Cupcakes are Perfect for Wii Parties
Bakeries can offer customizable treats such as personalized cupcakes as a unique selling point for events and parties.
CategoryTech
Classic Game Recreations
Nintendo Mini Classics Bring Back Memories in Digital Form
Innovative gaming companies can create updated versions of classic games to cater to retro gaming enthusiasts.
