Brands in the eSports industry prioritize overall wellness for gamers
Trend - "Wellness" isn't typically associated with the fast-paced gaming industry, but brands in this space are increasingly focusing on the overall wellbeing of people who consider themselves to be gamers. This can be seen in everything from mental health initiatives to gamer-specific supplements.
Insight - The gaming industry tends to require focus, concentration, and large amounts of time spent in practice. Whether recreational players or professional ones, many consumers who engage with this space spend a lot of their time in the same position, focusing on their games. This can have unintended health consequences, and gamers are increasingly acknowledging this issue and trying to address it.
Insight - The gaming industry tends to require focus, concentration, and large amounts of time spent in practice. Whether recreational players or professional ones, many consumers who engage with this space spend a lot of their time in the same position, focusing on their games. This can have unintended health consequences, and gamers are increasingly acknowledging this issue and trying to address it.
Workshop Question - How is your brand prioritizing wellness for its customers?
Trend Themes
1. Gaming Wellness - Brands in the eSports industry are focusing on the overall wellbeing of gamers through mental health initiatives, supplements, and partnerships.
2. Hyper-targeted Health Supplements - Companies are creating specific health supplements for gamers that include ingredients like amino acids and L-theanine to boost energy and improve cognitive function.
3. Gamer-focused Mental Health Initiatives - Partnerships between gaming companies and not-for-profits are making mental health support and education available to the gaming community through free texting services.
Industry Implications
1. Esports Industry - Companies in the eSports industry are creating partnerships and wellness initiatives to address the physical and mental wellbeing of gamers.
2. Health and Wellness Industry - The gaming industry offers new opportunities for the health and wellness industry to create targeted products and services for gamers.
3. Technology Industry - Advancements in technology are allowing for the creation of new gaming products like ergonomic chairs and energy-boosting supplements.
