Horrible Logos is a website that has been charging five dollars, allegedly for "beer money," to sketch fast logos for desperate companies. Armed with a PayPal account, a pencil and a scanner, Horrible Logos is providing an increasing number of clients with an alternative to expensive advertising agencies and brand consultants.
Essentially, Horrible Logos is like the fast food of marketing. With in-and-out service and a "horrible" yet delicious after-feeling.
Implications - That said, McDonalds has yet to change their name to 'Horrible Hamburgers.' Though the name is worth a thousand words, at a price point like five dollars, there may be a number of start-up companies out there willing to try their luck and hope for the best.