Games like Guitar Hero and Rockband are spawning a new era of pop culture
Implications - The general interest in playing musical instruments plummeted dramatically after the 80s, leading to mockery of those who engaged in group play like orchestras ("band geeks"), or played independently, such as pianists. However, new video games have emerged that make instruments hipper than ever; and they’re also spurring related innovations.
Trend Themes
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Video Game Instruments — The popularity of games like Guitar Hero and Rock Band have led to the creation of new instrument peripherals that can be used in gaming or real life music production.
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Social Gaming — Games like Rock Band let people from different locations play together online, creating new opportunities for digital socializing.
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Fashion for Musicians — Band Geek Hero T-shirts and other apparel cater to musicians who want to showcase their unique interests and talents.
Industry Implications
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Music Production — Companies can create new instrument peripherals that are compatible with popular music video games and appeal to a wider audience.
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Gaming — Game developers can create new social gaming experiences to let gamers play together online and foster digital communities.
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Fashion — Fashion companies can create niche apparel for musicians that caters to their specific interests and talents.
