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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,035 more

Faux Rockstar

Games like Guitar Hero and Rockband are spawning a new era of pop culture

Implications - The general interest in playing musical instruments plummeted dramatically after the 80s, leading to mockery of those who engaged in group play like orchestras ("band geeks"), or played independently, such as pianists. However, new video games have emerged that make instruments hipper than ever; and they’re also spurring related innovations.
12 Featured, 11 Examples:
413,930 Total Clicks
Date Range:
Apr 07 — Nov 08
Consumer Insight Topics:

Featured Examples

Band Geek Hero Shirts
Band Geek Hero Shirts
Fashion for Proud Musicians
Prefer practicing with a real band to plunking aroudn on plastic Guitar Hero or Rockband instruments? Be proud of your real musical talent with the Band Geek Hero T-shirts! They punch up shirts in funky… MORE
Play Guitar Hero On Your T-Shirt
Play Guitar Hero On Your T-Shirt
The Guitar Hero
If you want to practice your Guitar Hero skills as often as possible, this is the T-shirt for you. The $35 100% cotton T features the body of the famous red Gibson SG electric guitar, so you can strum… MORE
Rockstar Supermodels
Rockstar Supermodels
Heidi Klum in Her Underwear in 'Guitar Hero' Ad
Super model Heidi Klum is the latest celebrity to do a video commercial for Guitar Hero-The Tour... in her underwear. A couple of weeks ago, TrendHunter introduced the Guitar Hero video commercial where… MORE
Wannabe Rockstar Games
Wannabe Rockstar Games
'Rock Band' Lets You Live the Rock Life Without Rehab
Ever wanted to play in a rock band? Well, Harmonix, makers of the wildly popular Playstation music games "Guitar Hero" and "Guitar Hero II" wants to help make that dream a reality...virtual reality that… MORE
Touchscreen Guitar
Touchscreen Guitar
Modified Guitar Hero 3 Also Has Magnetic Switch
Thousands of Guitar Hero fans will go crazy for the Guitar Hero III touch-screen and magnetic switch. No, this isn't some thing new on the market in time for Christmas. It's actually the creation of… MORE
Girlie Gamers
Girlie Gamers
Aly and AJ Rock Band Guitars
Rock Band and Guitar Hero axes for girls! LETS ROCK! The brains behind the games have teamed up with Radio Disney’s Aly & AJ to create a special licensed guitar compatible with Rock Band and Guitar… MORE
play_circle_filled Real Rock Band Uses Plastic Instruments
Real Rock Band Uses Plastic Instruments
Guitar Zero's
Guitar Zero’s is a new band causing a fuss on the underground scene. Call it nerd rock or geek punk, this novelty band, regardless of category, is rocking hard. Using the ever popular Guitar Hero… MORE
Midpoint Between Guitar Hero and Guitar Lessons
Midpoint Between Guitar Hero and Guitar Lessons
The E-Z Chord Kit
Johnson Smith has just patented the midway point between traditional guitar lessons and the Guitar Hero video game.  Their E-Z Chord kit invention allows guitarists to combine the simplicity of button-pushing… MORE
Geeky Dropouts
Geeky Dropouts
Kid Drops Out of High School to Focus on Guitar Hero
Like many other boys his age, 16-year old Blake Peebles loves to play Guitar Hero; unlike other boys his age, his parents let him quit school to focus on playing the popular video game competitively. After… MORE
play_circle_filled Guitar Hero Goes Mobile
Guitar Hero Goes Mobile
Guitar Hero Carabiner
If you are one of the numerous Guitar Hero fanatics, you will love this extremely tiny and cheap $15 Guitar Hero Carabiner. Now you can hone your rock star skills while commuting and annoy more people… MORE
Real Guitars for Gamers
Real Guitars for Gamers
The Zivix "Z1" for Rockband & Guitar Hero
It’s amazing how talented gamers can become using toy guitar in the very popular Guitar Hero and RockBand video games. Now gamers can take that talent one step further by playing their games using Z1… MORE
Plastic Instruments to Replace Real Ones?
Plastic Instruments to Replace Real Ones?
Rock Band
As it turns out, the countless hours that I spent playing Guitar Hero shirtless on my leather couch was only validating EA’s and Harmonix’s proof-of-concept for something much bigger: Rock Band. The… MORE

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