Rock Band and Guitar Hero axes for girls! LETS ROCK!
The brains behind the games have teamed up with Radio Disney's Aly & AJ to create a special licensed guitar compatible with Rock Band and Guitar Hero. Geared towards girls (or gay men), these guitars will come out next month.
As pictured, Aly's pink and brown guitar features a heart-and-crossbones print. AJ's purple zebra-print guitar mirrors that of the Aly & AJ heart logo.
Implications - Businesses that devote their efforts to tailor a particular product to better match the preferences and tastes of a specific group of consumers will fare well in today's society. Consumers will invest into those products that complement their individual lifestyles.
Aly and AJ Rock Band Guitars
1. Tailored Gaming Accessories - The collaboration between game developers and celebrities to create specialized gaming accessories for specific demographics presents an opportunity for businesses to cater to niche consumer preferences.
2. Gender-inclusive Gaming - The introduction of guitars designed for girls and gay men in the Rock Band and Guitar Hero games highlights the need for more gender-inclusive gaming experiences, creating an opportunity for game developers to tap into this market.
3. Celebrity Collaborations in Gaming - The partnership between the brains behind gaming and celebrities like Aly & AJ demonstrates the potential for businesses to collaborate with influential figures to create licensed products that appeal to their fanbase.
1. Gaming Accessories - The introduction of specialized guitars for Rock Band and Guitar Hero creates an opportunity for companies in the gaming accessories industry to develop and market tailored products for different demographics.
2. Entertainment Licensing - The collaboration between game developers and celebrities in creating licensed gaming products opens up opportunities for companies in the entertainment licensing industry to expand their offerings and capitalize on popular franchises.
3. Fashionable Electronics - The use of trendy designs, such as heart-and-crossbones patterns and zebra prints, on gaming accessories presents an opportunity for businesses in the fashion and electronics industries to create stylish and fashionable electronics products.