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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,656 more

Distance Couture

Designers and creators are debuting outlandish physical distancing clothing

Trend - Many designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic. Although some products can surely be worn in public, the designs are intended more as display pieces for exhibitions, marketing purposes, or even activism.

Insight - Individuals continue to be mindful of keeping their distance from others in favor of their personal health, as well as that of their community. Maintaining greater personal space, however, can be a tricky longterm task and as a result, many individuals are looking to normalize it by engaging in content that confronts the "new normal" rather than activations that tiptoe around it. In doing so, consumers feel more motivated, engaged, and accepting of their reality.

*replace one example with a more high-fashion alternative
Workshop Question - How might your brand contribute to consumer comfort within the "new normal" narrative?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
105,911 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
This Month and Hot

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