High-End Hazmat Suits

Erykah Badu Sports a Louis Vuitton Hazmat Suit at the Texas Film Awards

From distancing-oriented fashion to high-end hazmat suits, the COVID-19 pandemic has completely challenged the way people interact socially and how they dress in public. Some individuals, however, are taking this opportunity to stun and make a statement. One of them is American singer and songwriter Erykah Badu.

In March, as fears about the COVID-19 outbreak, were mounting in North America, the creative accepted an award at the 20th annual Texas Film Awards. To reflect concern about the health pandemic, Erykah Badu stepped out in a Louis Vuitton high-end hazmat suit that exuded DIY aesthetics and was deemed as "social distancing couture."

The piece boasted "a myriad of spray-painted Louis Vuitton logos in shades of black and red," ultimately capturing the attention to everyone who was in its proximity.

Image Credit: Instagram @erykahbadu

DIY Hazmat Suits
COVID-19 has challenged the way people dress, making DIY hazmat suits a rising trend.
Social Distancing Couture
In the wake of the pandemic, socially distant fashion, or social distancing couture, is becoming a sought-after trend.
High-end Protective Gear
High-end protective gear, including hazmat suits, is becoming more popular due to the COVID-19 pandemic.

Industries Being Reshaped

Fashion
The fashion industry can create protective clothing that is both stylish and effective at preventing the spread of disease.
Healthcare
The healthcare industry can utilize high-end protective gear to provide better protection to medical professionals against contagious diseases.
Entertainment
The entertainment industry can utilize socially distant fashion to create unique and memorable experiences for audiences while keeping them safe.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 81%
Freshness 9%