Chipotle Mexican Grill announced that it is transitioning its Challenger Series into an online tournament. The Challenger series is scheduled to take place on April 6th, where participants will be able to compete in different popular gaming titles. The company will broadcast the tournament on Twitch and YouTube. The brand also recruited a number of celebrities to play in the tournament, including Marcus Smart, Steve Aoki, and Finn Wolfhard.
Chipotle also released a statement about the sports tournament, Through the Challenger Series and Chipotle Together, a string of virtual hangouts that feature celebrity appearances, exclusive content and free giveaways, Chipotle is looking to bring more joy to its fans and bridge important digital connections during this time of uncertainty."
Winners of the tournament will receive $25,000 and a free year of Chipotle, and an additional $25,000 that can be donated to COVID-19 related causes.
Image Credit: Chipotle