Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,629 more

Immunity Fibres

Brands are infusing beta-glucan into products to boost consumers' immune systems

Trend - Brands in the food and beverage industry are incorporating beta-glucans into their offerings in order to increase their health benefits. Beta-glucan is a fiber found in nature shown to improving immunity systems, cholesterol levels, and heart health and has become increasingly popular as a nutritional boost in food items.

Insight - As more information comes to light about the importance of preventative health, many consumers are questioning their immunity and vulnerability to disease and are seeking to reevaluate their diets and take a proactive approach to maximizing their health. As a result, they are turning to brands to offer convenient solutions to incorporate immunity-boosting supplements into their daily routines.
Workshop Question - How could your brand appeal to consumers looking to increase immunity?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
42,527 Total Clicks
Date Range:
Feb 19 — Jun 20
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Functional Superfood Bowls
Functional Superfood Bowls
Nékter Juice Bar's Layered Lifestyle Bowls Support Energy & Immunity
Plant-Based Wellness Supplement Packs
Plant-Based Wellness Supplement Packs
Sakara RX: The Foundation Boasts Many Nutritional Benefits
Ingestible Beauty Tonic Superpowders
Ingestible Beauty Tonic Superpowders
Wholy Dose Boasts a Product with Multiple Anti-Aging Benefits
Immune System Support Supplements
Immune System Support Supplements
The VitalFit x TB12 Protect Immunity Support is Advanced
Recovery-Aiding Health Shots
Recovery-Aiding Health Shots
The Ataq Recovery & Immune Booster Shot Supports Wellness
Immune System Support Supplements
Immune System Support Supplements
The Nue Co. Immunity Supplement Delivers Daily Support
Blender-Ready Superfood Supplements
Blender-Ready Superfood Supplements
NutriBullet is Introducing Superfood Essentials & Superboosts
Immunity-Boosting Energy Drinks
Immunity-Boosting Energy Drinks
Raw Generation's Caffeinated Energy Drinks are Preservative-Free
Multivitamin-Infused CBD Sparkling Waters
Multivitamin-Infused CBD Sparkling Waters
The Calm Water Immunity+ Drink Has an Enriched Recipe
Ready-to-Serve Chaga Mushroom Teas
Ready-to-Serve Chaga Mushroom Teas
Annanda Chaga's Organic Tea Can Be Enjoyed Either Hot or Cold
Elevating Low-Calorie Beverages
Elevating Low-Calorie Beverages
Yayaya is Made with Yaupon, an Energizing Herb Like Maté
Functional Tea-Based Shots
Functional Tea-Based Shots
Numi Organic Tea's 'Daily Super Shots' Offer Mind-Body Support
play_circle_filled Adaptogenic Mushroom Teas
Adaptogenic Mushroom Teas
The Ready-to-Drink ALIVE Teas Support the Body's Ability to Fight Stress
Adaptogenic Mushroom Shots
Adaptogenic Mushroom Shots
Four Sigmatic's Focus Shot is Powered by Lion's Mane Mushrooms
Functional Oat Milk Lattes
Functional Oat Milk Lattes
Pop & Bottle's Oat Milk Drinks Feature Collagen, Nootropics & More
Instant Chaga Tea Kits
Instant Chaga Tea Kits
Wild Remedies' Premium Instant Chaga Tea Beautifies While Boosting Immunity
Nutrient-Dense Oat Milks
Nutrient-Dense Oat Milks
Califia Farms' Übermilks Deliver Eight Essential Amino Acids
Better-for-You Mushroom Snacks
Better-for-You Mushroom Snacks
Shrooms Snacks Shares Mushroom-Based Jerky, Snack Bars & More
Brunch Dish Breakfast Cereals
Brunch Dish Breakfast Cereals
Post's Chicken & Waffles and Maple Bacon Donuts Cereal is Coming
Oat Milk-Based Desserts
Oat Milk-Based Desserts
So Delicious' Newest Dairy-Free Frozen Desserts Feature Creamy Oat Milk
Pea Protein Beverages
Pea Protein Beverages
The Mighty Society's Alternative Milk Beverage is a "Drink Made with Peas"
Eco Oat Milk Smoothies
Eco Oat Milk Smoothies
IKEA's MUNSBIT Smoothies Help to Reduce One's Carbon Footprint
Refrigerated Oat Beverages
Refrigerated Oat Beverages
Mooala's Organic Oat Milk is a First-of-its-Kind Product in the US
Oat Milk Coffee Creamers
Oat Milk Coffee Creamers
This natural bliss Dairy-Free Coffee Creamer Adds Richness to Coffee
Protein-Packed Breakfast Granolas
Protein-Packed Breakfast Granolas
feel FIT WAKE-UP Protein Granola is Satiating & Energy-Boosting
Nut Milk Concentrates
Nut Milk Concentrates
Modest Mylk's Nut Bases Help People Make Nut Milk at Home
Peanut Butter Oat Bars
Peanut Butter Oat Bars
Bob's Red Mill Launched Bob's Better Bars at the Winter Fancy Food Show
Umami Mushroom Seasonings
Umami Mushroom Seasonings
Trader Joe's Multipurpose Seasoning Blend Features Mushroom Powder
Caffeine-Free Superfood Latte Blends
Caffeine-Free Superfood Latte Blends
Blume's Beetroot Blend Contains Vitamin C and Antioxidants
Mushroom-Based Jerky Snacks
Mushroom-Based Jerky Snacks
Giorgio Foods' Savory Wild Portabella Jerky is a Savory Mushroom Snack
Caffeinated Mushroom Elixirs
Caffeinated Mushroom Elixirs
Four Sigmatic's Innovative Blends Offer Great Health Benefits
Digestion-Aiding Lemonades
Digestion-Aiding Lemonades
The Four Sigmatic Mushroom Lemonade with Charcoal & Chaga is Holistic
Oat-Based Coffee Drinks
Oat-Based Coffee Drinks
Oatly's Canned Coffee Drinks Feature a Non-Dairy Oat Base
Drinkable Oat Yogurts
Drinkable Oat Yogurts
Hälsa Oatgurt is Free From Soy, Dairy, Gums, Carrageenan and More
Oat Milk Ice Creams
Oat Milk Ice Creams
Oat Milk Brand 'Oatly' Launched a Five-Flavor Vegan Ice Cream Line
Foaming Oat Drink Beverages
Foaming Oat Drink Beverages
Oatly's Barista Edition Offers a Smooth, Light Texture
Whole Mushroom Chips
Whole Mushroom Chips
Yuguo Farms' Mushroom Chips are Made with 100% Natural, Non-GMO Shiitake
Shiitake Mushroom Jerky
Shiitake Mushroom Jerky
Pan's Mushroom Jerky is a Vegetarian Alternative to Meat-Based Snacks
Oat-Based Yogurts
Oat-Based Yogurts
Dairy Brand Valio's 'Oddlygood' Non-Dairy Yogurt is Made with Finnish Oats
Beautifying Oat Beverages
Beautifying Oat Beverages
Oatly's Oat Chai is a Milk Alternative with Nourishing Ingredients
Mushroom Ice Cream
Mushroom Ice Cream
This Unique Ice Cream Flavor Blends Lion's Mane Mushroom with Marmalade
Probiotic Mushroom Beverages
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
Medicinal Mushroom Teas
Medicinal Mushroom Teas
Choice Organic Teas Makes Wellness Teas with Reishi and Shiitake
Oat-Based Milks
Oat-Based Milks
Oatly's Oat Drinks Appeal to Those with Allergies and Lactose Intolerance