Category
Lifestyle
Assisted Choices
Trend cluster
Category
Immunity
Fibers
Brands are infusing beta-glucan into products to boost consumers' immune systems.
4.7
Trend score
Trend
What is the Immunity Fibers trend?
Immunity Fibers: Brands in the food and beverage industry are incorporating beta-glucans into their offerings in order to increase their health benefits. Beta-glucan is a fiber found in nature shown to improving immunity systems, cholesterol levels, and heart health and has become increasingly popular as a nutritional boost in food items.
Insight
The consumer insight behind the Immunity Fibers trend
As more information comes to light about the importance of preventative health, many consumers are questioning their immunity and vulnerability to disease and are seeking to reevaluate their diets and take a proactive approach to maximizing their health. As a result, they are turning to brands to offer convenient solutions to incorporate immunity-boosting supplements into their daily routines.
Trend themes
Themes within the Immunity Fibers trend
Three behaviours holding the trend together01
Incorporating Beta-Glucans
Brands in the food and beverage industry incorporate beta-glucans into their products to increase consumer health benefits.
02
Proactive Health
Consumers are seeking convenient solutions to incorporate immunity-boosting supplements into their daily routines and actively pursue better health.
03
Functional Sweets and Snacks
Brands are incorporating functional ingredients into sweets and snacks to provide nutritional benefits while satisfying consumer cravings.
Industry implications
What the Immunity Fibers trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is incorporating functional ingredients to provide health benefits to consumers, and meet their demand for healthier options.
For
Health and Wellness
The health and wellness industry is offering immunity-boosting supplements and products, as well as functional foods and beverages to help consumers maintain their health.
For
Traditional Medicine
Traditional medicine industries rely on natural ingredients, such as mushroom and chaga, to provide holistic health benefits based on age-old practices.
Workshop question
How could your brand appeal to consumers looking to increase immunity?
Trend signals
Trend signals for Immunity Fibers
Trend score 4.7 out of 10, from popularity 74%, activity 54%, freshness 13%.
Popularity74%
Activity54%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immunity Fibers trend
8 featured examples from Feb 12, 2019 to Dec 4, 2022CategoryMarketing
Nutritious Canned Lattes
Pop & Bottle's Variety Pack Gives One a Taste of the Full Beverage Range
The food and beverage industry can take advantage of the trend of canned lattes and create their own versions with unique flavors and healthier, more nourishing ingredients.
CategoryLifestyle
Umami Mushroom Snacks
Umamis Crunchy Snacks Combine King Oyster Mushrooms with Corn
Disruptive innovation opportunity: Incorporate unique and all-natural ingredients in snack food products to cater to the growing demand for healthier snacks.
CategoryMarketing
Nutritious Powdered Oat Milks
Z Natural Foods Organic Oat Milk Powder is Easy to Keep Stored
Plant-based milk companies could benefit from exploring powdered variations of their products as a potential solution for storage challenges.
CategoryLifestyle
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
The food and beverage industry can leverage consumer demand for immune-boosting products by developing innovative formulations that offer health benefits while still being enjoyab…
CategoryLifestyle
Cholesterol-Lowering Oat Products
OatWell's New Range Spotlights the Oat Beta-Glucan Ingredient
The food and beverage industry can explore the potential of natural oat products to offer functional and healthy choices to consumers.
CategoryLifestyle
Drinkable Oat-Based Yogurts
Oatly's 'Oatgurt' is a Nourishing, Plant-Based Alternative to Yogurt
Rapidly expanding industry that presents opportunities for plant-based companies to create healthier and more sustainable alternatives to traditional dairy products.
CategoryLifestyle
Immunity-Supporting Daily Blends
Niyama Launches the Powerful, All-in-One Immune Warrior Formula
Health supplement companies can capitalize on the demand for all-in-one immune blends by offering their own in the market.
CategoryLifestyle
Health-Focused Chaga Tea Ranges
Tao Tao Leaf Offers Chunks, Nuggets & Powder of Chaga Mushroom Tea
The herbal tea industry can embrace the health-focused Chaga tea trend and capitalize on its potential anti-cancerous properties.
