Brands are infusing beta-glucan into products to boost consumers' immune systems
Trend - Brands in the food and beverage industry are incorporating beta-glucans into their offerings in order to increase their health benefits. Beta-glucan is a fiber found in nature shown to improving immunity systems, cholesterol levels, and heart health and has become increasingly popular as a nutritional boost in food items.
Insight - As more information comes to light about the importance of preventative health, many consumers are questioning their immunity and vulnerability to disease and are seeking to reevaluate their diets and take a proactive approach to maximizing their health. As a result, they are turning to brands to offer convenient solutions to incorporate immunity-boosting supplements into their daily routines.
Insight - As more information comes to light about the importance of preventative health, many consumers are questioning their immunity and vulnerability to disease and are seeking to reevaluate their diets and take a proactive approach to maximizing their health. As a result, they are turning to brands to offer convenient solutions to incorporate immunity-boosting supplements into their daily routines.
Workshop Question - How could your brand appeal to consumers looking to increase immunity?
Trend Themes
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Incorporating Beta-glucans — Brands in the food and beverage industry incorporate beta-glucans into their products to increase consumer health benefits.
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Proactive Health — Consumers are seeking convenient solutions to incorporate immunity-boosting supplements into their daily routines and actively pursue better health.
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Functional Sweets and Snacks — Brands are incorporating functional ingredients into sweets and snacks to provide nutritional benefits while satisfying consumer cravings.
Industry Implications
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Food and Beverage — The food and beverage industry is incorporating functional ingredients to provide health benefits to consumers, and meet their demand for healthier options.
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Health and Wellness — The health and wellness industry is offering immunity-boosting supplements and products, as well as functional foods and beverages to help consumers maintain their health.
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Traditional Medicine — Traditional medicine industries rely on natural ingredients, such as mushroom and chaga, to provide holistic health benefits based on age-old practices.
