OatWell introduced a natural, non-GMO line of oat products that are sure to contribute to the consumer's diet in a valuable way. The range includes a powder, an instant drink mix, and a cereal bar. The highlight of the newly released collection is that the oat products contain oat beta-glucan which is scientifically proven to manage levels of cholesterol and reduce the risk of heart disease.
Moreover, OatWell's offerings prove to be exceptionally easy for consumers on-the-go or as an afternoon snack. The Original Oat Powder, for example, contains three grams of the wellness-promoting ingredient and can be sprinkled onto a bowl of yogurt or mixed into a glass. A shake per day of the instant mix, on the other hand, is said to "reduce blood cholesterol."
What's Driving This Trend
- Natural Oat Products
- The market is ripe for innovative natural oat products that provide health benefits like managing cholesterol levels.
- Convenient Oat-based Snacks
- There is an opportunity to disrupt the snacking industry with convenient oat-based products that offer health benefits on-the-go.
- Science-backed Wellness Foods
- The demand for science-backed wellness foods presents an opportunity for innovative products like oat-based items that provide proven health benefits.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore the potential of natural oat products to offer functional and healthy choices to consumers.
- Health and Wellness
- The health and wellness industry can incorporate oat-based snacks to provide convenient and effective options for managing cholesterol levels.
- Nutraceuticals
- The nutraceuticals industry can leverage the science-backed benefits of oat beta-glucan to develop innovative wellness products for heart health.
