Category
Tech
Delegated Interfaces
Trend cluster
Category
Home
Organizing
Home-organization services and platforms take inspiration from Marie Kondo.
4.2
Trend score
Trend
What is the Home Organizing trend?
Home Organizing: Since Marie Kondo's book and TV show made waves, home organization services and platforms have become increasingly popular. These exist in the form of websites, tutorials and services that give people ideas and tools to ensure that their personal environments are streamlined and to their liking.
Insight
The consumer insight behind the Home Organizing trend
As people have more time on their hands due to the closure of many pubic and private spaces, finding home projects has been top-of-mind. This, connected with the design inspirations that have been made popular in recent years, has allowed for new room in consumers' lives for brands, products and services that empower them to create in and for the home, in styles that are both personalized and easy to follow.
Trend themes
Themes within the Home Organizing trend
Three behaviours holding the trend together01
Home Organization
Home organization services and platforms have become increasingly popular since Marie Kondo's book and TV show made waves.
02
Branded Tech Storage Tutorials
Lifestyle brands are creating tech storage tutorials as a way to capitalize on the trend of home organization.
03
Whole-Home Organization Consultations
Tailored Living offers virtual consultations to allow homeowners to design custom solutions with no risk.
Industry implications
What the Home Organizing trend means for industry
Where the trend changes the playbookFor
Interior Design
Interior designers can capitalize on the trend of home organization by incorporating personalized and streamlined designs into their services.
For
E-commerce
E-commerce platforms can offer personalized and easy to follow products that help consumers create a streamlined and personalized home organization style.
For
Moving Services
Moving services can expand their offerings to include pre-move prep, logistics management, and organizational solutions for homeowners seeking to create a simple, clean living environment.
Workshop question
How is your brand empowering consumers to engage with its product/service on their own terms?
Trend signals
Trend signals for Home Organizing
Trend score 4.2 out of 10, from popularity 59%, activity 59%, freshness 9%.
Popularity59%
Activity59%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Home Organizing trend
4 featured examples from Aug 27, 2019 to May 14, 2020CategoryArt & Design
Home Organizing Companies
The Neat Method Offers Various Services—from Bathrooms to Offices
Home organizing companies can partner with other home service providers like cleaning companies or interior designers to expand their offerings.
CategoryArt & Design
Joyful Homeware Collections
The Shop at KonMari Shares Items Designed to Spark Joy
The homeware industry can capitalize on the Homeware Joy and Wellness-Boosting Products trends by creating products that bring joy and emotional well-being to consumers.
CategoryArt & Design
Whole-Home Organization Consultations
Tailored Living Offers Virtual Consultations During COVID-19
Tailored Living's virtual consultations disrupt the traditional interior design industry by providing remote collaboration and tailored solutions.
CategoryLife-Stages
Branded Tech Storage Tutorials
This Urban Outfitters UO Tech Video Shares Home Organization Ideas
The tech accessories industry can take advantage of the demand for innovative and aesthetically pleasing storage solutions to provide consumers with convenient and stylish ways to…
