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Rival Solidarity

Rival brands are putting their differences aside for a larger purpose

Trend - In the world of marketing, brands of every industry have rivals due to the similarity of their product or service and the audience they share. In efforts to raise awareness to worldly issues, competing brands are joining forces to combat matters at a larger scale.

Insight - The current social and political climate has caused mental, emotional, and economic strain on consumers, which drives them to look for ways to contribute to causes they support. As a result, consumers are more likely to appreciate companies that share their same values and support different global issues as a way to connect and extend their ability to help.
Workshop Question - How can your brand raise awareness to worldly initiatives?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
45,520 Total Clicks
Date Range:
Nov 19 — Jun 20
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

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