Category
Lifestyle
Assisted Choices
Trend cluster
Category
Everyday
Self-Sanitation
Everyday items come with self-sanitizing functions to ensure hygiene.
5.7
Trend score
Trend
What is the Everyday Self-Sanitation trend?
Everyday Self-Sanitation: Self-sanitizing devices are on the rise as people become more aware of how bacteria and viruses spread and impact health. Everyday items that are accompanied with self-sanitizing capabilities include everything from earbuds to shaving devices.
Insight
The consumer insight behind the Everyday Self-Sanitation trend
Sanitation is now top of mind for consumers as they navigate a world in which COVID-19 remains a looming threat, even as countries slowly go back to business as usual. The greater understanding that consumers now have of health and hygiene practices has resulted in their purchase decisions being impacted, with a greater focus on how their habits and purchases may impact their health in both positive and negative ways.
Trend themes
Themes within the Everyday Self-Sanitation trend
Three behaviours holding the trend together01
Self-Sanitizing Devices
The trend in self-sanitizing devices is increasing as people become more conscious of health and hygiene practices.
02
UV Sterilization
UV sterilization is a key technology for the self-sanitizing functions of these devices.
03
Copper and Titanium Infused Materials
Materials such as copper and titanium are being integrated into designs to provide inherent self-sanitizing capabilities.
Industry implications
What the Everyday Self-Sanitation trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can take advantage of the trend in self-sanitizing devices and integrate UV sterilization and other technologies into their products.
For
Hospitality
The hospitality industry can benefit from integrating self-sanitizing devices in guest rooms, lobbies, and restaurants to ensure that guests remain healthy and safe while traveling.
For
Workplace
Self-sanitizing devices can be added to the workplace to help employees maintain a clean and healthy environment, reduce the spread of germs and viruses, and promote productivity.
Workshop question
How is your brand preparing for new consumer behaviors post-COVID?
Trend signals
Trend signals for Everyday Self-Sanitation
Trend score 5.7 out of 10, from popularity 77%, activity 81%, freshness 13%.
Popularity77%
Activity81%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Self-Sanitation trend
13 featured examples from Aug 21, 2018 to Nov 12, 2022CategoryTech
Hollow Self-Sanitizing Toothbrushes
The Conceptual 'SuperBlue' Toothbrush Maximizes Hygiene
The dental hygiene industry can explore the opportunity to incorporate self-sanitizing toothbrushes as a new standard in oral care, prioritizing consumer health and convenience.
CategoryFashion
Self-Sanitizing Wallets
The Copper Clean Wallet Boasts Antimicrobial Materials
Fashion accessory companies can explore creating self-sanitizing products to align with current health concerns.
CategoryArt & Design
Self-Sanitizing Copper-Infused Chairs
The Via Seating Copper Mesh Chairs are Health-Focused
Manufacturers can incorporate copper or other self-sanitizing materials for health-focused designs, especially in healthcare and public spaces.
CategoryTech
Self-Sanitizing LED Door Handles
Razeto and Casareto Mark 100 Years in the Industry with the Ossh
The introduction of LED door handles with additional features and functionalities opens up opportunities for further innovation in the lock and door accessories industry.
CategoryLifestyle
UV Sanitizing Utensil Caddies
Hookee's Knife & Flatware Caddy Sanitizes with UV LED Light
Disruptive innovation opportunity: Create self-sanitizing solutions for utensil caddies and other kitchen tools to meet the growing demand for cleanliness and hygiene in the kitch…
CategoryTech
Self-Sanitizing Earbuds
Audio-Technica Launches Is New 'ATH-TWX9' Earbuds
The consumer electronics industry can explore the integration of self-sanitizing technology and adaptive audio functionality to provide safer and more personalized gadgets.
CategoryEco
Folding Self-Sanitizing Straws
The 'Penna Straw' Comes with a UV Sterilization Carrying Case
The 'Penna Straw' aligns with the eco-friendly products industry, providing opportunities for companies to create innovative and sustainable alternatives to single-use plastics.
CategoryTech
Self-Sanitizing Wireless Earbuds
The LG Tone+ Free Earbuds Have a UV Light in the Carrying Case
The consumer electronics industry can capitalize on the trend of self-sanitizing wireless earbuds by incorporating similar technologies into a range of mobile devices, ensuring cl…
CategoryArt & Design
Workstation-Sanitizing Table Lamps
The Tolomeo Lamp Neutralizes Bacteria, Fungi and More
Companies developing lighting fixtures which double as sanitization devices stand to benefit from market demand
CategoryArt & Design
Self-Sanitizing Computer Mouses
The Conceptual 'Zero' Mouse by Hyeonseok Kang is Hygienic
The technology industry can incorporate sanitization features into the design of computer peripherals like mouses for a more hygienic workspace.
CategoryEco
Self-Sanitizing Titanium Cutlery Kits
The 'Lusty' Compact Cutlery Set Has a UVC Light in the Case
Self-sanitizing and durable cutlery kits offer a sustainable solution to the growing needs of food delivery services targeting environmentally conscious consumers.
CategoryArt & Design
Self-Sanitizing Toothbrush Systems
The Usetool Toothbrush is Focused on Hygiene and Simplicity
Companies within the oral care industry can take advantage of the growing trend towards hygiene-focused and user-friendly toothbrush designs that incorporate self-sanitizing and m…
CategoryTech
Self-Sanitizing Shaving Accessories
This Sterilizable Razor Uses UV Light to Keep it Clean
Personal grooming industry can benefit from incorporating UV sterilization technology into shavers, trimmers and other products for a more hygienic and convenient consumer experie…
