This virtual fashion design exhibition tour is made available as the world deals with the COVID-19 epidemic, which has forced the cancellation of many events across all categories--from the closure of cultural and educational institutions to the suspension of conferences, bar service, and much more.
The National Gallery of Victoria, Melbourne is one of several institutions that still attempts "to incite visitorship" but in a safe manner. As a result, the gallery has made virtual tours available. One of them is for a highly regarded fashion design exhibition that explores the work and merit of iconic Japanese fashion designer, Rei Kawakubo, who is known for his COMME des GARÇONS work. The experience traces the origins of the fashion icon and the evolution of his designs. It is called 'Collecting Comme.'
Image Credit: Tom Ross / NGV Melbourne
What's Driving This Trend
- Virtual Fashion Design Exhibitions
- Opportunity for fashion brands and designers to showcase their collections through immersive virtual experiences.
- Safe Visitorship
- Potential for museums and galleries to provide virtual tours and experiences as a safe alternative to physical visits.
- Digitization of Cultural Institutions
- Growing trend of cultural institutions adopting digital platforms to reach wider audiences and preserve artistic content.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to collaborate with virtual platforms to create innovative and engaging virtual exhibitions.
- Museums and Galleries
- Potential for museums and galleries to invest in virtual tour technologies and platforms to enhance visitor experience and widen accessibility.
- Digital Art and Media
- Emerging industry of creating immersive virtual experiences for cultural institutions, bridging the gap between art and technology.
