Swedish pharmacy Apotek Hjärtat joined digital video game distribution service Steam and launched Skin for Skin, a unique campaign that gives players the chance to exchange in-game skins for real skincare products. The campaign specifically focuses on the idea that long-term exposure to blue light—which is emitted by digital screens—can cause skin damage, including inflammation and weakening of the skin's surface.
With Skin for Skin, video game players can befriend Apotek Hjärtat on Steam and gift them a skin in order to be sent free skincare products in the mail from the pharmacy. The products include selections from the Spot Stop line like face wash, toner, spot treatment creams and more.
With the rise of eSports, brands from across all industries are creating branded skins and other in-game promotions to target gamers.
Image Credit: Apotek Hjärtat