Swedish pharmacy Apotek Hjärtat joined digital video game distribution service Steam and launched Skin for Skin, a unique campaign that gives players the chance to exchange in-game skins for real skincare products. The campaign specifically focuses on the idea that long-term exposure to blue light—which is emitted by digital screens—can cause skin damage, including inflammation and weakening of the skin's surface.
With Skin for Skin, video game players can befriend Apotek Hjärtat on Steam and gift them a skin in order to be sent free skincare products in the mail from the pharmacy. The products include selections from the Spot Stop line like face wash, toner, spot treatment creams and more.
With the rise of eSports, brands from across all industries are creating branded skins and other in-game promotions to target gamers.
Image Credit: Apotek Hjärtat
What's Driving This Trend
- In-game Marketing Campaigns
- Creating branded skins and other in-game promotions to target gamers in different industries.
- Blue Light Protection Skincare
- Developing skincare products that protect the skin from damage caused by long-term exposure to blue light.
- Steam Community Partnership
- Collaborating with Steam to develop unique marketing campaigns to engage with gamers.
Who This Affects Most
- Pharmaceuticals
- Developing in-game marketing campaigns and skincare products to target gamers and their skin protection needs.
- Gaming
- Collaborating with brands to offer branded skins and in-game promotions to engage with gamers and generate revenue.
- Cosmetics
- Incorporating blue light protection into skincare products for gamers and developing partnerships with gaming platforms for marketing campaigns.
