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Millennial Franchise

When developing their franchises, brands are placing focus on Millennials

Trend - Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants.

Insight - Millennials are often identified as being individualistic—as observed through personal brands on social media and beyond—and this independence translates to other facets of one's lifestyle. In the business world, in particular, this attitude is combined with efficiency and productivity, qualities strengthened by the digital age, resulting in a desire to be fully self-sufficient in the workplace. Thus, as Millennials grow into their entrepreneurial spirit, they become determined to launch their own venture.
Workshop Question - How might your brand's product/service cater to the Millennial demographic?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
76,378 Total Clicks
Date Range:
Jun 19 — Jun 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

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