Category
Business
Assisted Conversion
Trend cluster
Category
Millennial
Franchise
When developing their franchises, brands are placing focus on Millennials.
3.8
Trend score
Trend
What is the Millennial Franchise trend?
Millennial Franchise: Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants.
Insight
The consumer insight behind the Millennial Franchise trend
Millennials are often identified as being individualistic—as observed through personal brands on social media and beyond—and this independence translates to other facets of one's lifestyle. In the business world, in particular, this attitude is combined with efficiency and productivity, qualities strengthened by the digital age, resulting in a desire to be fully self-sufficient in the workplace. Thus, as Millennials grow into their entrepreneurial spirit, they become determined to launch their own venture.
Trend themes
Themes within the Millennial Franchise trend
Three behaviours holding the trend together01
Millennial Entrepreneurship
Millennials are identified as individualistic and self-sufficient, driving many to seek entrepreneurship opportunities and prompting franchises to cater to younger generations.
02
Exclusive Social Shopping
Shoppable show platforms like NTWRK offer exclusive products with scheduled drops and social shopping features to target Gen Z and young Millennial consumers.
03
NextGen Franchising
Companies like NextGen and Del Taco are targeting Millennials for their franchising programs, competitions, and opportunities, recognizing their interest in owning and operating their own business.
Industry implications
What the Millennial Franchise trend means for industry
Where the trend changes the playbookFor
Franchising
As Millennials seek entrepreneurship opportunities, the franchising industry can cater to younger generations by offering supportive programs and catering to individualistic mindsets.
For
Retail
Exclusive social shopping platforms targeting younger generations can disrupt traditional retail by offering unique products and experiences.
For
Food and Beverage
Companies like Chill-N Nitrogen Ice Cream and Del Taco can disrupt the food and beverage industry by offering innovative and high-quality products while targeting Millennial audiences for franchising opportunities.
Workshop question
How might your brand's product/service cater to the Millennial demographic?
Trend signals
Trend signals for Millennial Franchise
Trend score 3.8 out of 10, from popularity 63%, activity 43%, freshness 9%.
Popularity63%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Millennial Franchise trend
4 featured examples from Jun 28, 2019 to Jun 4, 2020CategoryBusiness
Nitrogen Ice Cream Shops
Chill-N Nitrogen Ice Cream is Launching a National Franchise Program
As a popular treat enjoyed by people of all ages, the ice cream industry is ripe for disruption and innovation to meet evolving consumer demands.
CategoryBusiness
Millennial Franchising Opportunities
Del Taco Wants Millennials to Enter Its Franchise System
The fast food industry can capitalize on the millennial desire for franchise ownership by offering attractive franchising opportunities.
CategoryTech
Shoppable Show Platforms
Gen Z-Targeted NTWRK Shares "Shopping at the Speed of Culture"
Opportunity for e-commerce businesses to transform traditional shopping experiences by incorporating entertainment elements.
CategoryBusiness
Millennial-Targeted Franchising Programs
NextGen Supports a New Generation in Franchising
NextGen's targeted programs for Millennials offer disruptive innovation opportunities within the franchising industry.
