Category
Tech
Delegated Interfaces
Trend cluster
Category
Analytic
Sport
Sport content is increasingly being integrated with data and analytics.
2.0
Trend score
Trend
What is the Analytic Sport trend?
Analytic Sport: Companies are increasingly creating content for sports fans that integrate data and analytics into a multimedia experience, including data-powered broadcasts and sports apps. Data and analytics provide fans with tangible information and facts that can enhance the viewing experience.
Insight
The consumer insight behind the Analytic Sport trend
Many modern sports fans look to be more than spectators through actively learning more about what they are watching. This information allows them to be further immersed in the experience, as they will have the ability to see a sport from a more informed perspective.
Trend themes
Themes within the Analytic Sport trend
Three behaviours holding the trend together01
Data-driven sports content
Companies are using data and analytics to enhance the multimedia experiences of sports fans with personalized and interactive data-powered broadcasts and sports apps.
02
AI-powered sports viewing
Collaborations between the sports industry and Artificial Intelligence providers are enabling personalized sports content, customized overlays and rewards for greater engagement from viewers.
03
Data-powered sports broadcasting
Sports broadcasters can improve viewing experience by incorporating data and analytics into graphics and AR technology for more innovative and exciting analysis.
Industry implications
What the Analytic Sport trend means for industry
Where the trend changes the playbookFor
Sports Technology
Sports technology providers have an opportunity to provide data-driven multimedia experiences for sports fans with AI-powered devices/apps and customized broadcast overlays and rewards.
For
Artificial Intelligence (AI)
Artificial intelligence companies have an opportunity to collaborate with the sports industry to deliver innovative, personalized, and interactive sports content that enhances viewer engagement.
For
Broadcasting & Entertainment
Broadcasters and entertainment industry entrepreneurs have an opportunity to leverage data and analytics for dynamic graphics and AR tech to change the way fans look at sports analysis.
Workshop question
How can your organization leverage data to improve the customer experience?
Trend signals
Trend signals for Analytic Sport
Trend score 2.0 out of 10, from popularity 29%, activity 23%, freshness 9%.
Popularity29%
Activity23%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Analytic Sport trend
4 featured examples from Oct 11, 2019 to Jun 10, 2020CategoryTech
AI-Integrated Sports Broadcasts
The NBA and Microsoft Will Collaborate on AI-Powered Game Viewing
The NBA and other sports leagues can adopt AI-powered broadcasting to provide viewers with a more engaging and personalized game experience and increase monetization opportunities.
CategoryTech
Data-Powered Sports Broadcasts
Stats Perform Partnered with wTVision on Sports Broadcasting
The partnership between Stats Perform and wTVision has the potential to disrupt the sports broadcasting industry by combining data-driven insights with engaging visual elements.
CategoryTech
Data-Powered Interactive Sports Viewing
The NHL Collaborated with Disney Streaming on a Video Tool
The development of interactive video tools like GameFlow presents disruptive innovation opportunities in the sports entertainment industry, providing new ways to engage and captiv…
CategoryLifestyle
Data-Driven Sports Apps
The NHL App and Website Have Received Updates to Add More Video and Data
The integration of data analytics in sports presents opportunities for industries that provide sports data analytics services to enhance the fan experience and offer personalized…
