Sport content is increasingly being integrated with data and analytics
Trend - Companies are increasingly creating content for sports fans that integrate data and analytics into a multimedia experience, including data-powered broadcasts and sports apps. Data and analytics provide fans with tangible information and facts that can enhance the viewing experience.
Insight - Many modern sports fans look to be more than spectators through actively learning more about what they are watching. This information allows them to be further immersed in the experience, as they will have the ability to see a sport from a more informed perspective.
Insight - Many modern sports fans look to be more than spectators through actively learning more about what they are watching. This information allows them to be further immersed in the experience, as they will have the ability to see a sport from a more informed perspective.
Workshop Question - How can your organization leverage data to improve the customer experience?
Trend Themes
1. Data-driven Sports Content - Companies are using data and analytics to enhance the multimedia experiences of sports fans with personalized and interactive data-powered broadcasts and sports apps.
2. AI-powered Sports Viewing - Collaborations between the sports industry and Artificial Intelligence providers are enabling personalized sports content, customized overlays and rewards for greater engagement from viewers.
3. Data-powered Sports Broadcasting - Sports broadcasters can improve viewing experience by incorporating data and analytics into graphics and AR technology for more innovative and exciting analysis.
Industry Implications
1. Sports Technology - Sports technology providers have an opportunity to provide data-driven multimedia experiences for sports fans with AI-powered devices/apps and customized broadcast overlays and rewards.
2. Artificial Intelligence (AI) - Artificial intelligence companies have an opportunity to collaborate with the sports industry to deliver innovative, personalized, and interactive sports content that enhances viewer engagement.
3. Broadcasting & Entertainment - Broadcasters and entertainment industry entrepreneurs have an opportunity to leverage data and analytics for dynamic graphics and AR tech to change the way fans look at sports analysis.
4 Featured, 30 Examples:
37,783 Total Clicks
Date Range:
Oct 19 — Jun 20
Trending:
Untested
Consumer Insight Topics:
