MR PORTER introduces 'At Home With MR PORTER' to help its readers through social distancing in light of the COVID-19 outbreak. It is a social-led content initiative that is meant to inform and inspire readers to make the most of being at home during a time of collectiveness. The content is curated by esteemed editors at MR PORTER with the help of a few friends at a global scale to deliver stories and digital programs online through MR PORTER's online magazine, 'The Journal' and Instagram channel, @MRPORTERLive.
At Home With MR PORTER features 'at home' tips, wellness practices, and more to help readers lead fulfilling lives in their homes. Some of the previous and upcoming programmings of At Home With MR PORTER include Instagram Live Q&A with NBA basketball plater JJ Redick, French chef Éric Ripert, designer Rhuigi Villasenor, and more. The program and stories will be available through MR PORTER's social media channels, email channels, editorial, it's website, and app platforms.
Image Credit: MR PORTER
Key Themes Behind This Trend
- Social-led Content Initiatives
- Opportunity for businesses to leverage social media channels and curated content to engage and inspire consumers during times of collectiveness.
- At-home Tips and Wellness Practices
- Disruptive innovation opportunity to provide valuable content and resources that help individuals lead fulfilling lives while practicing social distancing at home.
- Interactive Digital Programs
- Opportunity to create interactive and engaging digital programs that can be accessed through online platforms and provide unique experiences for consumers.
Where This Applies
- Fashion and Lifestyle
- Disruptive innovation opportunity for fashion and lifestyle brands to create curated content and digital programs that cater to consumers' needs during times of social distancing.
- Sports and Entertainment
- Opportunity to leverage social media channels and digital platforms to connect athletes, celebrities, and influencers with fans and provide interactive experiences and Q&A sessions.
- Digital Media and Publishing
- Disruptive innovation opportunity to enhance online magazines and editorial platforms with curated content, interactive features, and social media integration to engage and connect with readers.
