The Hockey News and Sports Illustrated announced last month that they will be joining forces to supercharge their content by offering "a dynamic, multimedia experience for consumers across North America." While the two respected names in sports journalism will maintain their publishing etiquette, the new partnership will result in a co-branded digital experience that will live on the Sports Illustrated website (SI.com). This will not only bring high-level content to readers but will also give exposure to The Hockey News as a team of high-performing journalists that cover the sport on a national and local level, across all channels.
In addition to the partnership, Sports Illustrated and The Hockey News have planned to launch "co-branded team sites for every NHL franchise."
Image Credit: Business Wire