The Hockey News and Sports Illustrated announced last month that they will be joining forces to supercharge their content by offering "a dynamic, multimedia experience for consumers across North America." While the two respected names in sports journalism will maintain their publishing etiquette, the new partnership will result in a co-branded digital experience that will live on the Sports Illustrated website (SI.com). This will not only bring high-level content to readers but will also give exposure to The Hockey News as a team of high-performing journalists that cover the sport on a national and local level, across all channels.
In addition to the partnership, Sports Illustrated and The Hockey News have planned to launch "co-branded team sites for every NHL franchise."
Image Credit: Business Wire
Why This Trend Is Growing
- Multimedia Content Experience
- The partnership between Sports Illustrated and The Hockey News aims to offer a dynamic multimedia experience for consumers across North America.
- Co-branded Digital Experience
- The collaboration will result in a co-branded digital experience on the Sports Illustrated website, bringing high-level content to readers and giving exposure to The Hockey News.
- Co-branded Team Sites
- Sports Illustrated and The Hockey News plan to launch co-branded team sites for every NHL franchise, enhancing the coverage and engagement with specific teams.
Industries Being Reshaped
- Sports Journalism
- The partnership presents disruptive innovation opportunities in the field of sports journalism, revolutionizing the way multimedia content is delivered and consumed.
- Media and Publishing
- The collaboration between Sports Illustrated and The Hockey News highlights the potential for disruptive innovation in the media and publishing industry by creating new co-branded digital experiences.
- Sports Marketing
- The launch of co-branded team sites for every NHL franchise opens up disruptive innovation opportunities in the sports marketing sector, enabling targeted engagement with specific teams' fan bases.
