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Multi-Year Sports Game Partnerships

The NFL Will Give 2K Sports the Right to Make Sports Titles

— March 13, 2020 — Business
The NFL and 2K Sports recently entered into an agreement that will span multiple years, and the deal gives 2K Sports the right to develop sports titles. David Ismailer, the president of 2K Sports commented on the new agreement, “We’re thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences." Ismailer also stated his excitement to be working with a world-class organization, like the NFL.

2K Sports has a strong history of creating engaging spots titles. Previously, the company had success with its 'NBA 2K,' line of games. Specifically, NBA 2K20 has sold over 8 million copies and is one of the most polished and popular sports games on the market.


Image Credit: Shutterstock
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