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Multimedia Consumer Insights

Virtual Land
Virtual real estate is emerging as a new investment opportunity during COVID-19
Trend - Real-world real estate might be destabilized due to the COVID-19 pandemic but the popularity of virtual real estate is surging alongside NFTs (non-fungible tokens). In this space, brands, consumers, and investors alike are interested in online assets and concepts of digital property.

Insight - During the COVID-19 pandemic, government-imposed safety measures have necessitated restrictions and even bans on physical activities and events. Because of this, the economy has slowed down, resulting in the loss of jobs and work-from-home pivots. As consumers inevitably spend more time indoors with access to the Internet, they indulge in researching and experimenting with new forms of entertainment, communication, and/or earning a living—whether that is due to boredom or necessity.
Workshop Question - How can your brand utilize virtual land?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Art
Visual artists and musicians are harnessing NFTs to profit from their work more easily
Trend - NFTs ("non-fungible tokens") are units of currency in the Blockchain ecosystem that cannot be replicated. Within the art and entertainment industries, creatives are selling their works as NFTs to monetize their music or art.

Insight - Ownership in the digital environment is precarious as many users are prone to pirate content and sidetrack paywalls. This is particularly affecting creative practitioners and digital content creators financially. Accelerated by the COVID-19 pandemic which has ensured the economic stagnation of the industry, many individuals are looking for new and innovative ways to sell their work, while also gaining some control of it on the Internet.
Workshop Question - How can your brand help creatives monetize their work?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamer Glasses
Brands are targeting gamer culture with new eyewear designed to enhance performance
Trend - Brands are launching eyewear specifically designed for gamers that claim to enhance their performance. These glasses have features like anti-blue light functionality, comfort-focused frames that can be worn with headsets, and tech-integration that increase players' mobility.

Insight - E-sports and online gaming have become increasingly popular, with professional and recreational gamers spending hours sitting and focusing on a screen. Since avid gamers often remain in one position for long periods of time, it can result in both health and comfort-related issues including eye-strain and sleep disorders. These consumers are looking for tools to optimize the playing process and reduce any related health concerns, providing a more comfortable and enjoyable experience.
Workshop Question - How can your brand cater to consumers looking for increased capabilities?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.

Insight - When making purchasing decisions—whether for a product or a service—contemporary consumers are aiming for ultimate satisfaction, which causes them to prioritize things like efficiency, convenience, delivery, and quality. This demand has only increased as many are aware of the benefits that technological tools offer and the plentitude of different options on the market that compete for consumer attention.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Escape
Opportunities for creative presentation are abundant in virtual environments
Trend - The online environment breaks the boundaries of aesthetic imagination, enabling the existence of various compositions and ethereal landscapes that would otherwise be impossible. As retail brands are pivoting to an all-digital strategy due to COVID-19, many are embracing these advantages.

Insight - The desire for escapism is potent in contemporary consumers who live fast-paced, technologically enhanced lifestyles. With the onset of the COVID-19 pandemic and the associated travel restrictions, many don't have the opportunity or are finding it increasingly difficult to take a break and enjoy a change of scenery. Since many are conscious that non-essential traveling is strongly discouraged, consumers are looking for ways to escape with the help of their imagination.
Workshop Question - How can your brand enhance its digital presence during COVID-19?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fan From Home
Sports fan are preparing to enjoy the games at home with upgraded tech
Trend - Sports fans are now investing in larger screens, clearer picture quality, and upgraded audio as at-home sports viewings become the new "normal" for the foreseeable future. This enables them to host family and friends for a more immersive experience.

Insight - The entertainment patterns of society have been indefinitely disrupted in the wake of the ongoing pandemic. Not only are many consumers fearful or unable to attend events with large crowds, but many have adjusted to at-home entertainment, preferring to host rather than attend a financially-draining venue. While experience is still prioritized over material goods for many Millennial and Gen Z consumers, these demographics now understand that at-home experiences can be just as fulfilling.
Workshop Question - How can your brand accommodate changing entertainment preferences from consumers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Crowd
Companies are creating solutions to allow fans to attend live virtual events
Trend - Companies are creating technologically-integrated solutions that allow the public to attend live events, including professional sporting events, and live concerts. This was made possible through the use of video conference technology that can place people in the crowd, as well as virtual reality technology.

Insight - With ongoing uncertainties around what the future will look like when it comes to health and safety, many people are looking for escapist activities to engage in as a coping mechanism. Escapist content can be more effective if it mimics what viewers are used to watching, and it can bring viewers a degree of normalcy into their lives.
Workshop Question - How can your company leverage escapism?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Blockchain Transparency
Alcohol brands are introducing blockchain technology to packaging designs
Trend - In a bid to verify the authenticity of a product, as well as to increase transparency between the brand and its consumers, alcohol companies are incorporating blockchain technology into the experience. Through scanning a code on a bottle, closure, or label, consumers can access a ledger with information about the product, its quality, how it was manufactured, and so on.

Insight - Conscious consumers are interested in selecting goods based on quality, ethics, and sustainability and as a result, a premium is placed on brand authenticity. This creates a demand for the accessible transfer of knowledge between brands and consumers as individuals want to make informed decisions based on things like production practices and the quality of ingredients. This transparency allows consumers to have trust in a company, ultimately contributing to their loyalty.
Workshop Question - How might you strengthen the transparency between your brand and consumers?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gamified Doctor
Companies are launching gamified platforms for immersive medical training
Trend - Many developers are working alongside medical professionals to develop immersive mobile and multi-media games to help doctors in training. Emphasizing the practical experience and removing the fear of error, these gamified platforms are more accessible and engaging.

Insight - Many contemporary consumers maintain that immersion through gamified experiences makes content more memorable and engaging for them. In training, individuals who partake in such ventures—whether it is to identify the hazards of the job or for hands-on procedures—experience a sense of security as they feel more comfortable to test and practice their skills in a simulated and risk-free environment of trial-and-error.
Workshop Question - How might you gamify the training experiences for workers in your industry?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Crime
Brands are launching true crime experiences with immersive elements
Trend - As the true crime genre has grown in popularity over the last couple of years, stories have been adapted in different formats—from TV shows to podcasts. Now, creators are looking to enhance the experience through various immersive features, whether that be problem-solving games, interactive maps, or something else.

Insight - Driven by curiosity, individuals are fascinated by the darker nature of their psyche and as a result, many consume content that offers them a glimpse into this world. As the availability of technology allows for more immersive experiences, consumers—who are eager to observe and better understand this side of human behavior—look for increasingly interactive content that will enlighten, as well as entertain them.
Workshop Question - What interactive feature/s could you include into your product/service in order to enhance consumer experience?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends