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Multimedia Consumer Insights

Connected Park
Companies are leveraging app technology to enhance the park-goer experience
Trend - As the digital world becomes more readily available to consumers, parks across North America are using apps to enhance guests' experience. The mobile-connected technology provides additional information to park-goers for a more interactive visit.

Insight - Consumers have become accustomed to using their smartphones to engage with content and activities and are expecting their in-person experiences to have a digital component. With increased accessibility to virtual interactions, companies are merging the great outdoors with the virtual to create tech-enhanced adventures.
Workshop Question - How can your company merge interactive digital and physical experiences?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ethical Metavese
Companies are bringing social good campaigns to the metaverse
Trend - Companies across various industries are taking to the metaverse to spread awareness of ongoing societal issues in the physical world. These initiatives have been expressed through NFTs, metaverse avatars, and social services that encourage users to continue supporting humanitarian efforts.

Insight - The metaverse has allowed users to engage in new methods of communication that hone in on technological advancements. In a bid to reach virtual audiences, humanitarian and philanthropic organizations are communicating their efforts using the newly available technology. This brings real-world issues to the platform's forefront, making it accessible to metaverse users who subscribe to social activism.
Workshop Question - How can your company better communicate in the metaverse?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Architecture
The metaverse is seeing the development of architectural structures
Trend - The metaverse welcomes more developments as architectural studios begin constructing buildings and other infrastructure to mimic the physical world. These structures are able to push the limits of traditional architecture with physics-bending designs.

Insight - The metaverse is a space where the imagination can run wild and concoct structures that are otherwise impossible in the physical world. Consumers are turning to the digital space for content that fulfills their desire for the fantastical. Digital infrastructure is, therefore, being built using cutting-edge technology to provide visual stimulation and appease the consumer's need for escapism.
Workshop Question - How could your brand engage customers in the metaverse?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Dating
Dating apps are establishing themselves within the VR metaverse
Trend - Dating apps are transforming their platforms to accommodate virtual reality users in the metaverse. Companies are letting users attach their metaverse avatars to their profiles for a new VR-based iteration of dating.

Insight - The metaverse world is creating parallels with the physical world as brands increasingly adapt their services to Web3. As consumers become more invested in the digital space, they seek to fulfill aspects of their real lives through their virtual personas. Based on these consumer demands, companies are transforming their platforms to accommodate VR interactions.
Workshop Question - How is your company adapting to the metaverse?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Game Adaptation
Video games are increasingly adapted into shows and movies
Trend - Entertainment networks and studios are increasingly adapting video games into movies and series. Video games have transcended into a new model that extends the story-telling aspect of the games' plots.

Insight - As the world's streaming services become more accessible and their offerings more extensive, people are consuming larger amounts of content than in previous years. Consumers are now interested in subscribing to content associated with their favorite franchises. Because of this, the entertainment industry has seen the development of new sub-genres and categories.
Workshop Question - How is your company revamping its product categories?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Beverage
The beverage industry is entering the metaverse with digitized products
Trend - The alcoholic beverage industry is turning to the metaverse to create digital branded assets. Companies are creating collectible NFTs alongside their physical products to build a presence in the virtual space and develop an intersection between the tangible and the digital worlds.

Insight - The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology.
Workshop Question - How can your brand increase its online presence?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Kid-Friendly Music
Platforms that engage children through music are emerging
Trend - Kid-friendly content is usually focused on TV shows and movies, but it's now being adapted to accommodate music as well. Now, everything from streaming apps to children's TV networks are prioritizing musical content for kids.

Insight - Children born in the last decade are known as digital natives, and increasingly have their own needs and preferences when it comes to their digital habits and content-consumption. As a result, brands in the entertainment industry are having to prioritize more personalized content for people of all ages.
Workshop Question - How is your brand prioritizing niche content for different demographics?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gesture Kiosk
Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.

Insight - Amidst the ongoing pandemic, consumers are wary of high-touch zones due to the health risks they pose. While in-person restrictions are lifting in public spaces, consumers are looking for new ways to interact with retail and entertainment products that mimic the safety of a virtual setting. By digitizing brick-and-mortar spaces with touchless technology, consumers are more likely to feel safe throughout their shopping experiences.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Marketing
Brands are embracing non-fungible tokens in their outreach and marketing strategy
Trend - At the beginning of COVID-19, brands quickly pivoted their marketing strategy to digital out of necessity. Now, many companies are embracing the virtual world in its entirety. Recognizing the promise of NFTs (non-fungible tokens), brands across sectors are taking advantage of its popularity to connect with consumers.

Insight - Over the last year and a half, many consumers have developed a keen interest in technology and the virtual world. This pivot, however, is not only driven by the conditions of government-imposed pandemic restrictions but is also a result of a deeply entrepreneurial spirit and sense of curiosity that drives individuals to explore their options—whether that is in terms of entertainment, financial gain, or simply shopping.
Workshop Question - Conceptualize a marketing campaign that embraces NFTs.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Metaverse Expansion
Tech brands are investing in developing and perfecting metaverse experiences
Trend - The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence.

Insight - The incredible speed at which technology is evolving is resulting in an uptick of digital services, pertaining both to aesthetic, as well as functional experiences. Led by curiosity, excitement, and a desire to be entertained, many individuals are spending increased amounts of time on the Internet. Whether it involves developing their personal brand, entrepreneurial project, socializing, or play, consumer expectations are informing a demand for increased immersion.
Workshop Question - How can your brand utilize future metaverse opportunities?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends