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Multimedia Consumer Insights

gARment Play
Apparel brands incorporate augmented reality into clothing for an immersive effect
Trend - Brands are harnessing the power of augmented reality to create a unique and dynamic experience for consumers—one that can often be shared on social media with the push of a button. Either used as a marketing strategy or directly applied to the piece of clothing, this feature brings fashion and technology closer together.

Insight - Consumers are paying attention to how technology like augmented reality is being developed and infused into everyday products that are accessible to them. Exciting for many, these innovations are especially embraced by the Millenial and Gen Z crowds, who place emphasis on enriching their personal brand through shearable experiences that make room for an effortless transition from physical to digital environments.
Workshop Question - How would you harness technology to elevate your product/service?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AR Stream
Streaming and broadcasting services test possibilities with augmented reality
Trend - Streaming and broadcasting services are embracing augmented reality in an attempt to create more immersive viewing experiences for audiences. Whatever the content may be -- from music and film to commercials and the news, the integration of AR in this space amounts to interactive, mixed reality entertainment.

Insight - The media industry is directly impacted by technology and innovation. Passive consumption is no longer the only way for individuals to process information as new tech delivers hands-on experiences, while interactivity enables a higher degree of engagement and entertainment. Through the embrace of digital environments in the physical space, consumers are mesmerized and engaged for longer as the omnichannel approach taps more than just one of the senses.
Workshop Question - How can your brand use AR to boost audience engagement?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Painless Distraction
Dentists and doctors use entertainment tech to alleviate stress in patients
Trend - There is no way around necessary medical procedures and routine check-ups at the dentist or the doctor. Regardless of age, these visits are often met with anxiety. To alleviate stress in the waiting room, as well as during procedures, practitioners introduce entertainment technology -- from mixed-reality to video streaming, to distract and delight patients.

Insight - Consumer anxiety when paying the doctor a visit can be justified on a few accounts. On one hand, there is the scare of the unknown. On the other, many dread painful and/or invasive procedures that doctors and dentists have sometimes have to execute. To ease the tension prior to and during procedures, consumers wish to escape and immerse themselves in a space where the experience of the medical appointment does not overpower their senses.
Workshop Question - Where could you see your brand reducing consumer anxiety?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Behavioral Installation
Tech allows artwork to better tap into viewers' emotional responsiveness
Trend - The adoption of emotion-responsive technology in exhibitions is prompting audiences to contribute to art pieces. Whether incorporating facial-recognition technology or movement and behavioral responsiveness, these installations curate a personalized gallery experience where the artwork mirrors the viewer's state of mind.

Insight - The incorporation of behavior-responsive technology into art installations comes as institutions and artists within this space seek out ways to appeal to Millennial and Gen Z consumers. Since individuals within these demographics respond better to immersive and experiential purchase journeys, responsive art is able to facilitate more intimate interactions and relationships with those who observe it.
Workshop Question - What is a behavior-based activity or installation that could benefit your business?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Empathy
Brands raise awareness for disabilities by simulating the experience
Implications - It can be difficult for someone without a disability to relate to the daily experience of someone with one, prompting brands and artists to create tech-laden experiences that simulate aspects of being disabled. Such experiences not only raise awareness for the disability in question, but also help consumers to connect in a truly empathetic way. Brands that harness technology to mimic a given experience stand to provide consumers with a more authentic connection to their offering.
Workshop Question - If your brand had unlimited technological capabilities, what experience would you craft for your consumers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Landscape Installation
Interactive landscapes encourage engagement from busy consumers
Implications - In an effort to get constantly connected consumers more in touch with their surrounding environments, several cities are starting to collaborate with artists to create interactive artistic installations embedded in the natural city landscape. By leveraging technology to further enhance the interactivity of the artistic elements, cities are encouraging Millennials to look up from their phones and experience the world around them while spending more time outdoors.
Workshop Question - Knowing Millennials are primarily engaged via mobile, how can you communicate with them more organically?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Narrative Hiring
New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way.
Workshop Question - How are you empowering your consumers to express their individuality and personal branding?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pragmatic Curation
3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury.
Workshop Question - How could you afford your consumers more control over your offering?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Laboratory
Consumers flock to experiential attractions focusing on future food
Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3D-printed food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing.
Workshop Question - If you were to create an educational and experiential workshop for consumers, what product or service would you feature?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Big Data Pop-Up
Brands highlight product experience with visualizations of reactive data
Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age.
Workshop Question - In what creative, and visually pleasing way can your brand present traditional data statistics?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends