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Multimedia Consumer Insights

Spatial Shopping
Retailers are launching VR shopping applications for spatial computing headsets
Trend - Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.

Insight - Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. In recognizing that consumer-grade spatial computing is in its early stages, brands are racing to ensure their services are available on these modern platforms. Brands that take advantage of the interactive HMI features native to these devices can more effectively market to both long-time users and new consumers entering this space.
Workshop Question - How could your brand modify its services to capitalize on the recent popularity of spatial computing?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI News
Brands are launching AI tools that aggregate and deliver curated news feeds
Trend - Companies are using artificial intelligence to enhance news delivery through AI-powered applications and services. These tools curate news delivery to ensure only relevant information is delivered clearly and concisely. The AI tools are intended to reduce redundancy in news feeds significantly.

Insight - Time constraints are one of the largest factors that inhibit regular citizens' abilities to stay up to date on news stories. Most people do not have time to check several news outlets to sift through swathes of information, leading to most simply using social media feeds. Brands are identifying the challenges related to time and effort for news, and are creating easy-to-use, AI-powered news aggregators to draw in busier users.
Workshop Question - How could your brand incorporate artificial intelligence to make seemingly daunting tasks more approachable?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
VR Movement
New immersive accessories translate physical movements into actions in VR
Trend - Brands are launching accessories, such as treadmills, shoes, and sensors, designed to enable physical movement in VR worlds. These devices allow users to simply walk in real life to move in digital spaces—aiming to improve immersion and streamline the process of learning VR.

Insight - Despite the continued advancement of VR and AR technologies, using these tools still feels alienating to many consumers. These consumers find the separation of their physical actions with the animations they see in VR jarring, and thus gravitate towards VR products that feel more natural and seamless. VR technology companies are acknowledging this desire and are creating accessories designed to be intuitive, effective, and easy to learn.
Workshop Question - How could your company make its products or services more accessible and intuitive for new users?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.

Insight - In the era of remote and hybrid work environments, works are tasked with more distractions than ever that prevent them from completing work effectively. These consumers often have constricted schedules, leading them to gravitate towards easily-accessible products and services that help improve the efficiency of their work environments. Brands are responding to these desires with low-cost, readily-available virtual services for workers with ADHD.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Immersive Lighting
Modern media is enhanced through connected TV and monitor backlights
Trend - Brands are creating smart backlights that illuminate the rear of a monitor or television. These light strips elevate the perceived depth and vibrancy of colors and match what’s on the screen, alleviating eye fatigue and strain in dimly lit spaces.

Insight - Consumers who regularly consume content often look for products that enhance their comfort, allowing them to watch for longer periods. Reflecting a value for immersive and uninterrupted viewing, these individuals prioritize the quality and duration of their content consumption sessions, seeking out devices that offer seamless integration with their streaming devices. Brands that prioritize user comfort can attract consumers who value functionality and overall experience during leisure.
Workshop Question - How can your brand creatively address consumer desire for comfort and leisure?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Display
Brands are crafting clear screens for workplaces and higher-income consumers
Trend - Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.

Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Workshop Question - How could your brand create unique products designed to meet the needs of higher-income consumers?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Audio
Audio peripherals are being augmented with AI to improve quality and convenience
Trend - Audio brands are launching devices with artificial intelligence (AI)-powered features. These features include AI audio clarity improvements, integrated smart assistants, background noise reduction, and more. The AI audio devices offer built-in convenience and improved quality.

Insight - Audio technology is integrated into the daily lives of many consumers. Whether it be on the commute to work or relaxing at home, consumers interact with audio devices on a daily basis. For many, features such as hands-free calling for headphones have become necessities, leading to an evergreen desire for more convenience-focused enhancements to audio devices. Brands in this space are looking to generative AI to improve peripherals and address these consumer pressures.
Workshop Question - How can your brand leverage AI to enhance audio device convenience and quality for consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Protected Display
Displays built into suitcases are designed for on-the-go situations
Trend - Businesses are launching portable monitors built directly into foldable cases. These cases house built-in batteries for the display while protecting the display from damage. This design results in several use cases for these displays from workplace showpieces to on-the-go entertainment.

Insight - Jobs that necessitate travel to different environments bring a number of challenges for workers. Particularly for workers who need to travel for conferences, conventions, and other showcases, it is necessary to always have their required tools safe and ready to use, whether it be to set up a booth or market a product. Brands are now designing products engineered for these professionals that ensure necessary tech devices are both portable and protected for frequent travelers.
Workshop Question - How could your brand develop products or services that enhance workplace utility?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Portable Sampler
Brands are releasing portable sound samplers for audio professionals
Trend - Brands in the audio hardware space are releasing toned-down version of sound samplers in portable formats. These samplers enable quick, impromptu sampling in high quality. These are designed to fit in a user's pocket, ensuring they are always ready to capture desired audio clips.

Insight - Creative professionals often struggle with finding inspiration and are unable to choose when motivation will come. These professionals desire convenient devices that work alongside their busy schedules. As a result, many creative professionals are gravitating toward smaller solutions, such as ultralight laptops, or pocket-sized devices, even if they come with performance tradeoffs. Brands are acknowledging this as a priority, and are responding with low-cost, size-efficient devices.
Workshop Question - How can your brand develop convenience-focused products or services that cater to modern busy lifestyles?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Movie
Startups are launching generative AI tools to generate full videos from text prompts
Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create and edit videos to the users' liking, which is excellent for creative expression and advertising alike.

Insight - With the influx of artificial intelligence services, consumers and businesses alike are becoming increasingly familiar with integrating this technology into daily tasks. These generative AI tools offer near-instant results for consumers with creative ideas, individual startups, or even large-scale businesses working on ad campaigns. The promise of fast, affordable, personalized products from generative AI has led to consumers gravitating towards these services over alternatives.
Workshop Question - How can your brand incorporate generative AI tools to quickly create personalized videos for customers or advertising campaigns?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends