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Brands raise awareness for disabilities by simulating the experience
Implications - It can be difficult for someone without a disability to relate to the daily experience of someone with one, prompting brands and artists to create tech-laden experiences that simulate aspects of being disabled. Such experiences not only raise awareness for the disability in question, but also help consumers to connect in a truly empathetic way. Brands that harness technology to mimic a given experience stand to provide consumers with a more authentic connection to their offering. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
52,500 Total Clicks
Jun 16 - Oct 17
This Month and Average
TechMultimediaSocial Good
Interactive landscapes encourage engagement from busy consumers
Implications - In an effort to get constantly connected consumers more in touch with their surrounding environments, several cities are starting to collaborate with artists to create interactive artistic installations embedded in the natural city landscape. By leveraging technology to further enhance the interactivity of the artistic elements, cities are encouraging Millennials to look up from their phones and experience the world around them while spending more time outdoors. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
55,424 Total Clicks
Jul 16 - Aug 17
This Year and Average
TechArt & DesignMultimediaLive Arts
New platforms empower consumers to create interactive resumes
Implications - In an increasingly competitive job market frequently disrupted by new digital tools, many consumers are embracing platforms that enable them to create dynamic, narrative resumes in the hopes of making a lasting impression outside of the conventional social recruitment platforms. This progression highlights the comfort of consumers, in particular Millennials and Gen Z, in curating a narrative digital representation of themselves even in an indirectly social context, while it also speaks to the opportunity for employers to approach the hiring process in a more intuitive way. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
42,621 Total Clicks
Aug 15 - Jun 16
Mild
TechMultimediaBusinessSocial Media
3D printing empowers consumers to create a customized world
Implications - The prevalence of at-home 3D printing has been rocking the manufacturing world by placing the power of creation directly into the hands of consumers. This is a response to the increased popularity of maker culture, however updated to go beyond a hobby or interest, and into daily needs. Such pragmatic, self-controlled use of a previously novel tool speaks to consumers' shifting perspective of technology as a necessity, as opposed to a luxury. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
190,769 Total Clicks
Mar 16 - May 16
Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers flock to experiential attractions focusing on future food
Implications - As consumers seek experience-driven engagement in all realms, many are embracing hands-on workshops that introduce them to futuristic concepts like 3D-printed food and sensory-enhanced dining. Part educational workshop, part entertainment, such immersive attractions speak to the modern consumer's pursuit of memorable, multifaceted experiences. Additionally, these "labs" speak to the more scientific, well-informed approach to food that both health-conscious and Foodie consumers are employing. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
165,019 Total Clicks
Mar 15 - Jul 16
Warm
Brands highlight product experience with visualizations of reactive data
Implications - As brands look to offer multi-sensory experiences that truly resonate with consumers, many are opting to host pop-ups featuring mesmerizing visualizations of data generated by attendees. Often a way to illustrate the body's reaction to a particular product or service, these innovations indicate how gamification is changing the consumer relationship to knowledge. In addition to highlighting the expectation of multi-screen engagement, this shift speaks to the ways the modern consumer is used to accessing and consuming information in the digital age. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
155,393 Total Clicks
Mar 15 - May 17
This Year and Warm
Pop culture entertainment is adapted for a hands-on consumer
Implications - Virtual reality is transforming the entertainment landscape, as consumers demand content that is not only more interactive, but also more immersive. When it comes to popular culture, VR applications that both liven and gameify the experience contribute to a growing climate of "active," as opposed to "passive" consumers. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
74,512 Total Clicks
Jan 16 - May 17
This Year and Mild
Trend Hunter Services
Consumers turn to AR and VR tools to create content of their own
Implications - Virtual and augmented reality have been widely used for entertainment and gaming purposes. Now, in addition to immersing consumers in content, AR and VR technology can also be used to create content. This speaks not only to the natural evolution of the technology, but to a consumer desire to use it in a hands-on, purposeful way. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
125,038 Total Clicks
Jan 15 - Dec 16
This Year and Warm
TechMultimediaGadgets
Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. [More]
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
19,043 Total Clicks
Sep 15 - Aug 16
Untested
Brands use virtual reality as an educational marketing tool
Implications - Brands are beginning to use virtual reality technology as an educational marketing tool when introducing new products to consumers. This focus on education helps consumers understand the product's best uses, while creating product awareness in way that is genuinely interesting to consumers. The progression toward the use of virtual reality as an educational and promotional tool speaks to the interest in hands-on experience with a product before purchase as well as the naturalistic relationship between consumers and cutting-edge technologies. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
216,548 Total Clicks
May 15 - Mar 16
Warm