Category
Tech
Delegated Interfaces
Trend cluster
Category
Spatial
Shopping
Retailers are launching VR shopping applications for spatial computing headsets.
6.4
Trend score
Trend
What is the Spatial Shopping trend?
Spatial Shopping: Online retailers are launching shopping services specifically for VR headsets. By adding shopping directly to these devices, e-commerce is made more convenient for consumers. These immersive apps enable try-ons and previews in a 3D environment, more accurately conveying the details of products.
Insight
The consumer insight behind the Spatial Shopping trend
Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices. In recognizing that consumer-grade spatial computing is in its early stages, brands are racing to ensure their services are available on these modern platforms. Brands that take advantage of the interactive HMI features native to these devices can more effectively market to both long-time users and new consumers entering this space.
Trend themes
Themes within the Spatial Shopping trend
Three behaviours holding the trend together01
Spacial Computing
Tech-forward consumers have begun adopting spacial computing at accelerated rates while citing limitations of traditional human-machine interface (HMI) devices.
02
VR Shopping Applications
Online retailers are launching shopping services specifically for VR headsets, making e-commerce more convenient for consumers.
03
Direct Access to 3D Products
The e.l.f. Cosmetics app provides Vision Pro users with direct access to 3D e.l.f. products for seamless shopping via Apple Pay.
Industry implications
What the Spatial Shopping trend means for industry
Where the trend changes the playbookFor
Cosmetics
e.l.f. Cosmetics launches a new shopping app for Apple Vision Pro, bridging the gap between traditional stores and online shopping.
For
Online Retail
Online retailers are launching shopping services specifically for VR headsets, offering immersive try-ons and previews in a 3D environment.
For
Technology
Tech-forward consumers are adopting spacial computing at accelerated rates, creating opportunities for brands to develop interactive experiences on modern platforms.
Workshop question
How could your brand modify its services to capitalize on the recent popularity of spatial computing?
Trend signals
Trend signals for Spatial Shopping
Trend score 6.4 out of 10, from popularity 89%, activity 82%, freshness 21%.
Popularity89%
Activity82%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Spatial Shopping trend
4 featured examples from Feb 6 to Feb 8, 2024CategoryArt & Design
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Lowe's Style Studio disrupts the traditional home improvement sector by offering an immersive and personalized design experience for customers.
CategoryTech
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
The J.Crew Virtual Closet app is a significant innovation in the field of ecommerce.
CategoryTech
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
e.l.f.
CategoryBusiness
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
The athletic apparel industry can benefit from the development of spatial shopping applications that cater to the needs of tech-savvy consumers.
